While the world still debates whether his mythic album Detox will ever see the light of day Dr. Dre continues to build on the success of his ubiquitous Beats By Dre headphones. The Good Dr and Interscope Chairman Jimmy Iovine have partnered with Chrysler to bring the Beats Audio to the new 2012 Chrysler 300s. The special edition auto will become a mobile studio with sound reproduced in never before heard quality for a car interior.
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“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” said Oliver Francois, president and CEO, Chrysler Brand. “Our goal in partnering with Beats by Dr. Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S.”
The 10-speaker audio system will be available this fall in the 2012 Chrysler 300S.
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