In her Complex cover story, Nicki Minaj talks about helming much of the colorful image that has morphed her into a household name.
As she explained to Miss Info: “In the beginning people thought they knew who I was but they didn’t. They tried to create something. Whenever I’m being me, the people love it. They connect with it. But whenever I find myself in a situation—prime example, during a photo shoot, if a photographer is telling me every little thing to do, I shut down. And you might as well kiss the photo shoot goodbye. I’m an artist in every motherf-cking sense of the word. I work well with people who trust my instinct and understand that I am the marketer and promoter of the Nicki Minaj brand. This did not come overnight. This did not happen from a record company. No manager created this.”
And as labels rush to capitalize off the newfound interest in female rappers spurred by her success, Nicki assures record companies that you just can’t try your way with a copycat. When speaking on the formation of her brand, Nicki said: “I didn’t know who I was as an artist. I knew who I was as a person. My morals and everything, they’re still the same. And then I took it upon myself to create this artist, Nicki Minaj. I wanted to do what a label cannot do. Now, labels are going to think they can re-create this. [Laughs.] But they can’t.”
You can check out the rest of the interview here.
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