Technology has leveled the playing field in the music business in many ways. One of the most obvious is the ease of creating your own music videos to be placed on the ‘net for all to consume in its unfiltered glory. But remember those days of big budget, cinematic treatments for your favorite songs? Well, our friends at HipHopWired.com took a very expensive trip down memory lane.
10) Kanye West, “Touch The Sky” Cost: $1,000,000
Synopsis: Kanye West channels all-time great daredevil, Evel Knievel, as he attempts to fly across the Grand Canyon. Cameos from Tracee Ellis Ross, Pamela Anderson, and Nia Long as some of Yeezy’s excited fans made for some unforgettable visuals. This video might be most remembered for sparking one of Kanye’s most memorable award show moments by confronting Justice at the MTV Europe Music Awards. After losing out on video of the year, West exclaiming “aww hell naw! this video cost a million dollars, fam! I had Pamela Anderson, I was jumping across canyons and Shyte!”