As the recording industry continues to find new and not at all interesting ways to make money in the digital era, an Associated Press report talks to key figures of the music industry to get their thoughts on the state of the music business. One of which was singer-songwriter and Senior Vice President of A&R at Motown, Ne-Yo, who says talk of the music industry now being driven by singles is a “cop out.”
“I feel like it falls on the shoulders of not only the record label, but the artists themselves. I feel like the thing that makes you go out and get a person’s whole album is you liking that artist, you connecting with that artist.
I feel like a lot of people are saying that the industry is moving to just being singles driven, and that’s kind of a cop out to me. So it’s like, basically that means that we sign a bunch of disposal artists, you know, as long as we get one hit that’s good? That’s B.S.
Today’s music executives should be taking the time and spending the money that it takes to make sure that you’re building icons, not fly-by-night, add water-and-stir artists.”
I’m sure Adele would agree.