From Yeezus to currency, Kanye West‘s relevance isn’t going anywhere in 2014. Ye is now the face and inspiration of an emerging form of cryptocurrency, a decentralized peer-to-peer medium used for virtual exchanges on global-friendly internet platforms. “Coinye West” will debut on the coinyewest.com website on Jan. 11.
Kanye is not affiliated with the “Coinye West” brand. The start-up founders explain their motives behind honoring the music mogul with own form of cryptocurrency in an interview with Noisey.com
Check out the official Coinye West site, here.
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