When you’re an artist in the music game, you will always have hot and cold streaks. Ask anybody around you and they will tell you when you’re hot, everybody wants you. When you’re cold, everyone thinks you’re dead. Well, maybe not to that extreme, but it’s somewhere close. Atlanta rapper turned reality star Yung Joc never has had issues with being hot or cold because he’s continued to make money either way.
After releasing his second proper album in 2007 and a couple subsequent mixtapes, Joc fell away from the spotlight and got his executive on. As the head of Swagg Team Entertainment, he brought us Hot Stylz’ “Lookin Boy” and the ubiquitous dance craze “The Stanky Leg” by the GS Boyz. Yes, it is his fault we were all doing a dance that had us looking like we were dragging somebody’s peg leg.
Now that he’s handled business as an artist and executive, Yung Joc is tossing his fitted hat into the murky waters of reality television. Joc was announced as one of the new cast members for the third season of VH1’s hit “Love and Hip Hop Atlanta,” which premieres on Monday May 5th. On the show, we will get to see the highs and lows of his relationship with Benzino’s ex-almost-fiancee Karlie Redd. Along with his love life, we’ll see Yung Joc getting back in the studio to make new music.
Check out what he had to say about people’s reactions to his new single “I Got B*tches,” if he’s ready for his life to change once “Love and Hip Hop Atlanta” premieres, and whether or not ego is destroying the art of Hip-Hop.
TUD: So tell me about your new single “I Got Bitches.” Why name he record that instead of something else?
YJ: Cuz I got bitches. I think I would try to be as truthful to the song as I possibly can. Just because I got bitches don’t mean I’m f**king them all. I got bitches on my team and in my corner. I know it comes with such a negative undertone to use the word ‘bitch’ to express the amount of women I have.
I mean, why can’t I say it if they’re out here calling themselves bitches. So don’t look at me as saying it bad because I got some very prominent business women who will say, “I’m a bad bitch. I’m an educated bitch.” And I’m just like, “Well, okay.”
So how do you feel about the word ‘bitch’ being put up there as the female equivalent to calling a man a ‘n*gga’?
It’s all in the connotation. Yes, the word is primarily used by men about women, but when I play this record, do you know how many women sing that part over the guys? Girls at the shows be like, “All my bitches is dimes!” Then you realize it’s not as bad as the world is going to try to make it seem in that moment. Am I gonna catch some flack over this record for the terminology? Hell yeah. I am an adult and this is the way I’m choosing to express myself. So I don’t want to say, “Fuck who don’t like it.” I just want to say, “Excuse me while I express what the fuck I do.” Don’t judge me off of one song.
Why take such a long break between albums? What’s it been, like four or five years?
You gotta understand, man, the transitions. When you come into a system doing one thing–I came in as Yung Joc, Mr. It’s Goin Down–but once I started seeing flack from the situation I was in, I had to immediately adjust how I was gonna to look at any situation. If I know that there are discrepancies that are gonna stop me from being able to put out my music, then I have to go to plan B which is find some other talent, mold it and send it out into the world. And I did that and I made a lot of money doing that. I’ve done a lot of stuff from then to now that I don’t get credit for because it kinda keeps me under the radar and I get to still live the same way I’ve been living when I got on.
Are you prepared for your anonymity to change now that you’re about to be on “Love and Hip Hop Atlanta”?
I’m definitely prepared for it to change. I know what I signed up for. I ain’t no spring chicken. I’ve been around the block. The name is Yung Joc and I have a youthful vibrance to myself, but at the end of the day, I’m a grown man. Hell, my son is 14 and I did not have him at a young age. With that being said, I ain’t gotta say too much more. [laughs]