U.S. Soccer has named Grammy Award-winning recording artist Lupe Fiasco as the Music Director for the Men’s National Team 2014 FIFA World Cup campaign.
Building on the “One Nation. One Team.” theme, Chicago-born and Grammy-winning hip-hop artist Fiasco will collaborate with U.S. Soccer in a variety of areas during the Send-Off Series and the World Cup. He will be creating Spotify playlists, in collaboration with his DJ group the SNDCLSH, and handle in-game music programming during the Send-Off Series.
U.S. Soccer is working to promote Fiasco’s new single, “Mission,” during the Send-Off Series. The single, which is about the fight against cancer, was released on Monday. Fiasco will appear in Times Square in New York during Fan Appreciation Day on May 30, and he will hold a music set in Chicago at the U.S. Soccer Fan Fest prior to the USA’s match against Ghana on June 16.
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