What this means is that no NFL player will be able to wear Beats headphones — or any other headphone company — in press conferences and television interviews, including pre- and post-game interviews, according to Re/code.
The NFL released a statement about the Bose agreement:
“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said in a statement. “They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”
The NFL isn’t the first in the sports world to ban Beats. FIFA did so this summer for the World Cup when they had a sponsorship with Sony. The headphones were banned during game days as well as media briefings.
“Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual,” a Beats spokesperson said. “Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”
Based on what Bose has said, we’ll have to see how the player’s gameplay goes.
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