What once seemed like an uphill battle for Jay Z’s new streaming service TIDAL now looks like an industry takeover.
Last night Jay Z took to Twitter to drop a vague announcement about the impending launch of TIDAL and a drove of high-profile musicians followed suit with public support for the campaign.
Falling in line with Jay’s announcement, artists like Kanye West, Madonna,Rihanna, and deadmau5 turned their Twitter profiles turquoise and set off a wave of speculation about what the coordinated marketing scheme might bring.
TIDAL’s branding and marketing flies in the face of streaming giant Spotify and Jay has been quietly mounting an effort level the playing field for musicians in the streaming world. Since part of the push is a better payout for artists whose music is being streamed, TIDAL enters the market as a premium service with a price-tag to match.
On the consumer end, TIDAL promises higher quality audio streaming than any other service on the market. The streaming outlet stacks up nicely against Spotify with a library of 25 million songs, five million more than Spotify advertised in a report last year. TIDAL also streams music “at more than four times the bit rate” of any other competing service, according to Billboard. In addition to the music, the TIDAL catalog also includes some 75,000 music videos that users can stream from a dedicated iOS or Android app as well as a web player.
Maybe more importantly, Jay Z has quickly positioned TIDAL as a destination for major artists like the ones listed above to premiere their new music. According to the Swedish website Breakit, artists like Kanye West and Madonna will give TIDAL first access to their new music before it becomes available to stream on Spotify or other players.
As with all things, the incentives come at a price. TIDAL charges $19.99 per month for its premium service which boasts the high-quality audio and $9.99 for the standard fare. For now it sounds promising but the service has a long way to go: TIDAL currently only has some 35,000 subscribers paying the higher price while Spotify bragged about its 15 million paying subscribers just a couple months ago. All of that is likely to change when the service officially launches in the U.S. later today.
Right now the TIDAL website shows a countdown to Jay Z’s upcoming press conference about the launch. Watch the livestream below at 5pm today.
46. Bianca Lawson (from everything in the 90s, 2000s, and 2010s)
46 of 51
47. Bianca Lawson
47 of 51
48. Bianca Lawson
48 of 51
49. Bianca Lawson
49 of 51
50. Bianca Lawson
50 of 51
51. Bianca Lawson
51 of 51
Continue reading What’s The Real Difference Between Tidal And Spotify?
51 Photos Of '90s Child Stars Who Are Badder Than Ever
You remember them from when they were young. For the most part they played some brats, but it was okay. That just means they were good at their jobs. But since we've seen them on our favorite shows, what do they look like now? Take a look at these child stars who are all grown and sexy now.