Kendrick Lamar, BET Awards, Black Lives Matter, Police brutality

Source: (Photo by Christopher Polk/BET/Getty Images for BET) / Getty

Kendrick Lamar‘s altruistic message extends past To Pimp A Butterfly and the videos. It also applies to endorsements deals. Lamar is using the Reebok Ventilator to promote gang unity.

The suede kicks features a red-and-white colorway for the right shoe and blue-and-white for the left to correspond to the blood and crips. The tongues feature Kendrick Lamar’s name in signature writing, while the inside features the word “NEUTRAL” — symbolizing the substitution of violence for comeraderie.

The sneakers drop on July 18.

READ MORE ON THE URBAN DAILY

Kendrick Lamar’s ‘To Pimp A Butterfly’ Has Gone Gold

Kendrick Lamar Gets Deep In The Video For “Alright”

Watch Kendrick Lamar’s Compton-Repping “King Kunta” Video

Also On The Urban Daily:

comments – Add Yours

×