LeBron James is not only a business man, he’s a business, man. Besides being a walking behemoth in the sports world, LeBron has proven to be a multi-faceted figure in the world of business and entertainment. Sponsors are aware of his influence and are willing to pay him upwards of $140,000 just to have him tweet their products.
According to ESPN, a single tweet from LeBron has a media value of $139,474. He has over 23 million followers on Twitter, giving him the highest value among any U.S. sports athlete.
“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
Along with LeBron, the top five highest paid athletes per tweet includes Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
In terms of celebrities, according to Huffington Post, back in 2013, it was reported that Khloe Kardashian was paid $13,000 per tweet. In addition, stars like Tia Mowry was paid $6500, while Tyrese was paid $7800.