Steve Stoute and Kaz of The Stashed stopped by HOT 97 to chat it up. While there, Steve mentioned his marketing company, Translation. He told the station’s morning show host Ebro that he started the company around eleven years ago, and one of his first major clients was McDonald’s. The brand wanted a cooler and younger image. He revealed that Translation was responsible for coming up with and launching McDonald’s now worldwide-famous slogan, “I’m Lovin’ It.”
Although it was sung by Justin Timberlake, Stoute revealed “it was actually Pusha Ton” who wrote the jingle. In a moment of reflection, even Stoute seemed shocked, saying, “That’s crazy that Pusha T wrote the song for McDonald’s.”
In the original commercial, Pusha T can be heard spitting a few bars.