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buttisbigthumb

The suits at Nike have revived a campaign from 2005 celebrating women with big, round butts. Where the former ad featured just the booty (along with knees and shoulders), this one shows the entire woman from head-to-toe with some sassy prose.

Does this make you want to buy some sneakers? Should a Black woman have been featured in this ad? Does this butt meet your standard of “big”? Let us know in the comments.

(spotted @therap-up.com)

RELATED: GALLERY: Did Natalie Nunn Get Booty Implants?

RELATED: PHOTOS: Whose Booty Is This?

my-butt-is-big

This is the original ad from around 2005.

nike-my-butt-is-big.jpg2

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  • http://www.blackplanet.com/bvince/ bvince

    Okay I will go first. The fake butts gotta go: CoCo is fake, Nicki is fake, Lil’ Kim and Kim K. (Not too sure about Amy). They left out Trina and I am surprised they left out Bey and J.Lo. Not that they should be counted but I know how much they are talked about on here.

    Lisa Raye, Bria, Hoopz, Dee, Buffy, and Melyssa, will make my list anyday now I think there are some others that should have the list: Free, Ki Toy Johnson, Serena, Montana DeLeon, Sasha video girl, ALL the girls from the Nelly’s “TipDrill” video and you can throw in porn stars Pinky and Cherokee D A$$.

  • http://www.blackplanet.com/LILMSNIC/ LILMSNIC

    DAMN…WHAT ABOUT SARENA WILLIAMS!

  • http://www.blackinfo.net/?p=2457 Black Info.Net » Blog Archive » Nike Revisits Ad Praising Big Butts

    [...] post: Nike Revisits Ad Praising Big Butts No Comments Read [...]

  • http://www.blackplanet.com/OHCANDYCANE45/ OHCANDYCANE45

    Come on now a sista should have een in this ad,they need to quit.

  • http://www.blackplanet.com/OHCANDYCANE45/ OHCANDYCANE45

    bvince,Itotally agree.

  • http://www.blackplanet.com/baudbwoy/ baudbwoy

    I don’t think the ads are trying to sell shoes.
    YES black women should ALWAYS be include in EVERYTHING.
    Its just a regular butt don’t get fooled by the tippy-toe-side-view effect.

    I think this is a good “effort on Nikes part, I’ve dated women with substantial backends that complain about nike gear.

    What I find is A LOT, yes A LOT of men don’t really know what a real nice or big ass is.

    being big should is not the only criteria of nice ass…
    up – round – firm, basically cup-able, you should be able to hold the buttox in your hands like two watermelons.

    Exhibit 1 – the chic in the nike ad above, now from a quick glance it may fool some some but that are no ass-men, but a closer look will reveal the truth…look at here posture notice that she is on her tippy toes, like heals this position will accentuate her rare giving the illusion of a nice ass.

    Secondly its a side shot…I to have on may an occasion fallen pray to the side ass…but if one takes moment and go 90 degrees to the back you will typically see that this is an optical illusion.

    I could elaborate on, cuts and types of panties, cuts and types of pants and skirts or the famous lulu lemon pants, but I really have no time. I’ll just say be vigilant, don’t be fool else you wake up next to a girl with a crack on a back.

    Think I’ll blog about this especially since I have the ENTIRE 2005 campaign posters..

  • http://www.blackplanet.com/soveu34/ soveu34

    Lame should have kept the 2005 one next or could have had me audition I would have given them all of my assets to view lmaooooooooooo

    My azz is round no tippin it down
    I got pounds and it aint made of plastic
    see it from the side see it in your eye
    see it before you see me if you get what Im guess
    you aint down will the real big butties so honey move
    over while I pick this goosey peace im out lmaoooooo

  • http://www.blackplanet.com/soveu34/ soveu34

    (REMIX LoL)

    Lame Article should have kept the 2005 one,Next, I should had audition
    I would have given them all of my assets to view lmaooooooooooo
    My azz is round no tippin it down
    I got plenty pounds of it and it aint made of plastic
    see it from the side view see it in your eye view
    see it before you see me view if you get what Im guessin
    real is my confession you aint down with the real big booties so honey move over while I pick this loosey goosey peace im out lmaoooooo

  • http://www.blackplanet.com/chrissyb001/ chrissyb001

    Just use one or both of the Williams sisters. They can have their ad and a REAL big butt too, because that girl in the ad doesn’t have a big butt (in my opinion).

  • http://www.blackplanet.com/jazzpast/ jazzpast

    Theres only one woman that should be on this AD Sara Baartman.Anything else doesnt bring justice.

  • http://www.blackplanet.com/jazzwatch/ jazzwatch

    If Nike want to REALLY get their point across, they should use a booty that’s ATHLETIC and REAL like Venus or Serena(which makes my Vlassic growwwww), the other booties (many are F-A-K-E likw Lil Kim) just won’t doooooo……..

  • http://www.blackplanet.com/jazzwatch/ jazzwatch

    I LOVE big butts (not thick or fat) and I cannot lie, but only attacted to the ones that a HOTTIE didn’t have to buy……..

  • http://www.blackplanet.com/Zenapproach/ Zenapproach

    Bria Myles is my favorite.

  • http://woooha.com/2010/07/nikes-new-big-butts-ad-campaign-that-sir-mix-alot-would-be-proud-of/ Nike’s new “big butts” ad campaign that Sir-Mix-Alot would be proud of | WoooHa

    [...] Nike reignites their classic “big butts’ ad campaign that originally was launched back in 2005. Now the campaign is back….Sir-Mix-Alot would be oh so proud. Here is an example of the new print ad. Via: UrbanDaily [...]

  • http://www.blackplanet.com/jaydublu92/ jaydublu92

    i love it

  • http://www.blackplanet.com/BrownSugar_in_Boston/ BrownSugar_in_Boston

    I’d feel much better seeing Serena Williams on the ad, [Butt]once again taking the sistah’s out of the equation. It just goes to show how many women exactly want to be/relate to the black woman and cannot! Let me remind you that only a Queen wears her crown, and when the crown has been [taken] away and put on someone’s head the duties will [never] be done or even fulfilled to its entirety. I am BLACK & I love Myself very much. I know I am [everything] that a [NON-BLACK]/[NON-AMERICAN]woman [WANTS] & [DESIRES] to be! Not hating because that’s not where my heart is, I’m just saying it’s a fact!!!!!!!!!!!!!!!!!!!!

  • http://www.blackplanet.com/BrownSugar_in_Boston/ BrownSugar_in_Boston

    They took everything else from us! REALLY… the laundry list is too long to post! This shows they are trying to take our ass too! Wake up. I will [never] step my foot in another pair of Nike sneakers. Thanks Nike your doing a great job.

  • http://www.blackplanet.com/Adekiite/ Adekiite

    “I know I am [everything] that a [NON-BLACK]/[NON-AMERICAN]woman [WANTS] & [DESIRES] to be!” I mean really BrownSugar_in_Boston…..REALLY. I am an African, and most Africans you will ever meet with meat on them are bootylicious. Skip Africans, have you ever met a Brazilian woman or women from Jamaica, Haiti or non-American countries? I notice that you mentioned non-black but black Americans seem to believe that they are the only blacks in the world. Not trying to start a black on African or any other non-American fight on here but you need to reevaluate you sentence and correct yourself. Besides, if you noticed the “unbelievable booties” pics posted on this page, even blacks are getting implants!

  • http://www.blackplanet.com/flutterbyfli/ flutterbyfli

    i’ve been told by foot specialists that nike shoes are not good for your feet… and this is a silly ad.

  • http://www.blackplanet.com/supersoftball/ supersoftball

    No, she does not have an ass, it may be a C, but it must be a Japanese C!!!!! I buy Nike because they are a better shoe and I can always find my size, could give a damn about who is advertising the particular product. I also stick with NIKE because they stuck with TIGER, despite what you think about him, remember NIKE stood by him!!!!

  • http://www.blackplanet.com/kaikai7/ kaikai7

    Don’t quite see the relation between NIKEs sneakers and BIGG BUTTS but whatever! Is this the only way thatthey can sell their merchandise?

  • http://www.blackplanet.com/ITS-LONDY-BlTCH/ ITS-LONDY-BlTCH

    Umm not to be rude but…………where is that girls ass really? When I think big butts I think of those asses that are so big you can use them as a part time storage shelf!! Her butt is little and it only really pokes out at the bottom………I agree with everyone that said Serena Williams should have been on here THAT is a woman with an ass that is real and natural!!!

  • http://www.blackplanet.com/Flavorblade/ Flavorblade

    Now if the ad said my butt is flat from my back to my legs it is like the letter T upside down; that would be offensive. What woman should feel bad about have a feminine backside? I never heard a dude say he was looking for a woman with a flat butt. I’ve heard a whole lot say including myself, “I need somebody with a nice ass.”

    I think Nike is testing the waters, then if it’s a go, you will see Serena. Somebody else from Track and Field.

  • http://www.blackplanet.com/PharaohXI/ PharaohXI

    WE ALL KNOW BIG BUTTS ARE A BLACK THING!!!! IF YOU DON’T THINK SO THEN YOU ARE DELUSIONAL!!! WHITES USE TO MAKE FUN OF THE BLACK GODS BUTT. NOW THEY ARE TRYING TO BE ONE!! WAKE UP JIGABOOS

  • http://www.blackplanet.com/Chocolate_Gul/ Chocolate_Gul

    Her butt isn’t big.. it looks regular. YES, they should have put a black woman on the ad. It doesn’t really make me want to buy their shoes… makes me want to work out maybe though.

  • http://www.blackplanet.com/Valerie_Joanel13601/ Valerie_Joanel13601

    nike is a COON..but i still buy me sneaks there cqan’t hate ont that.NIKE is NOT advertising sport any more people its about sex now.

  • http://www.blackplanet.com/Valerie_Joanel13601/ Valerie_Joanel13601

    sneakers*can’t*,sports*I hate when i do that.

  • http://www.blackplanet.com/21_thoughts/ 21_thoughts

    It’s not that serious, it’s just an ad. Color shouldnt always matter, it clearly is a statement defining results of an outcome if you worked out.

  • http://www.blackplanet.com/sooooodamsexy/ sooooodamsexy

    what ass!! honey i knew as soon as i started to lose weight this phat thick firm basket ball azzz of mine would get popular, lol oh well im on a 100 pund melt down just the same lost 17 pounds in 2 weeks still losing,oh well back to sinny ass for me do it! lol

  • http://www.blackplanet.com/GaThickGurl2006/ GaThickGurl2006

    She has no azz!!! soooo what are they talkin about….

  • http://www.blackplanet.com/GaThickGurl2006/ GaThickGurl2006

    Oh! and no it does not make me want to buy no damn shoes lookin at another chicks azz….

  • http://www.blackplanet.com/blackbizman2008/ blackbizman2008

    Some clever urban fashion designer should invent underwear that come with a cup size like bras do for breasts. A woman with 38 inch hips but A cup size booty is flat, while the same woman with a double DD booty cup size would be a big bubble. Who wants to design underweat with booty cup sizes? The chick in thepick above might pass for a B or possibly C booty cup. hehehe….

  • http://www.blackplanet.com/CaliFemme23/ CaliFemme23

    Guess they should have used Serena instead..

    And what does ass have to do with Nike’s?

  • http://www.blackplanet.com/Sansanne_/ Sansanne_

    ARE YOU SERIOUS this skinny b***hes aint got no azzzzzz

  • http://www.blackplanet.com/DeCarl/ DeCarl

    Adekiite – “black Americans seem to believe that they are the only blacks in the world” – Truly amazing…

    Adekiite would you be so kind as to give me a detailed explanation of this phenomenon?

    Adekiite – “Skip Africans, have you ever met a Brazilian woman or women from Jamaica, Haiti or non-American countries?” – I have…

    PharaohXI – I need to reevaluate and correct myself on “unbelievable booties” with the help of Adekiite because I’m also in agreement with BrownSugar_in_Boston.

    Adekiite hit me up at (Search BP Forums) “CaribID2010″

    DeCarl@blackplanet – says STAND UP and BE COUNTED!!!

  • http://www.blackplanet.com/babytonnie/ babytonnie

    did I miss something? What ass? Black women don’t have a monopoly on big asses but at least find a white one or Latina one with a bubble butt.

  • http://www.blackplanet.com/DeCarl/ DeCarl

    babytonnie – “Black women don’t have a monopoly on big asses.”

    If they don’t then maybe I’ve missed something?

    DeCarl

  • http://www.blackplanet.com/chictatious1/ chictatious1

    ok…

  • http://www.blackplanet.com/LaShortyz/ LaShortyz

    The shorts make her butt flatter/squished

  • http://www.blackplanet.com/caribbeanhon02/ caribbeanhon02

    Come on now there are at least 3 or 4 asses on here that werent even orginally theres. Go do some freakn squats or something.

  • http://www.blackplanet.com/trinidivine/ trinidivine

    It’s 2010 and its a part of white washing…..everything we see and do is “popularized ” by white people. Nevermind who or what it origianlly belongs to they are taking it and trying to make it there own, just like JAZZ, HIP HOP, Black Culture make up, hair, butts, boobs, lips and lingo. Forget physical enslavement. Here is the mental slavery. 2010 mental slavery…..Enslavement of the mind is a powerful thing and sad to say most Black people just don’t realized or give a damn. The body of a black woman has always been envied and sort after. They can try but that s**t looks abnormal African American Goddesses have a natural healthy fit. So let them try poor little self hating heifers.

  • http://www.blackplanet.com/__ash___/ __ash___

    I think it’s cute, I just don’t get how it’s selling athletic equipment…
    but who says advertisements have to make sense anymore?

  • http://www.blackplanet.com/__ash___/ __ash___

    And I don’t think Black women have the patent on big butts. Obviously, from the girl in the pic.

  • http://www.blackplanet.com/SoularFlarez/ SoularFlarez

    now that Ive seen a big butt (yeah right) I dont mind paying over $100 federal reserve notes for a pair of sneakers that cost $5 federal reserve notes to make ;)

  • http://www.blackplanet.com/Motown_Lovely1/ Motown_Lovely1

    No Sarena, that would be like acknowledging Black women have always been attractive with their big ole booties. There once was a time when Black women were considered fat because of their voluptuous posterior. Then when a non-Black women, J Lo, hits the scene with her big round ass and now they are all rage among non-Blacks. Then here comes Kim K to seal the deal and encourage ass injections. Someone commented that “they” take everything from us and that can’t be anymore true.

  • http://www.blackplanet.com/Lil-beH-beH/ Lil-beH-beH

    i personally like the add. too many times it’s said that women with big butts dont work out. this is smack to the face of all the people who hate on full figured women who are actually toned and well kept. so boost the self esteem and ladies take note. Maybe just maybe you all should follow in the footsteps of nike’s model and work it out. “just pls do it” (so we dont have to listen to the complaining about cellulite) = )

  • http://www.blackplanet.com/Chanel_Diamondz_08/ Chanel_Diamondz_08

    The first add from 2005 is relevent cuz its not a big ghetto sloppy booty but instead a nice firm heavily worked out booty . the current add is a miss all together, havent white girls always had that much ass so how in the hell is that considered big and like cali said they should have serena that girl got a ass on her lol no homo but u can tell she work out all the time when she aint on the tennis court

  • http://www.blackplanet.com/Maroons1/ Maroons1

    They would not put a black woman up their because most white men hate black women and most of the other nonwhites want to escape their minority status and have been brainwashed by the white media to hate the physical appearance of blacks. She does have a nice butt though.

  • http://www.blackplanet.com/1sexymona/ 1sexymona

    WAY TO GO NIKE!!! LOL. THAT’S WHAT’S UP. HIPS, THIGHS, AND BUTT RULE!!! THICK CHICKS RULE. SCREW A SIZE ’6′ THAT’S HOLLYWOOD BULLSH*T!!! NOWADAYS EVERYONE IS TRYING TO GET THICK LIKE US (SISTERS) YEAAAAAAAAAAH (IN GUCCI’S VOICE)

  • http://www.blackplanet.com/Jdatt/ Jdatt

    WOW

  • http://www.blackplanet.com/Im_Channoah/ Im_Channoah

    Being that this is a Black site? and that Majority Of Black People support Nike…call me crazy but When I saw this article I just knew it was an ad that would have a Black Woman Model in it…but sadly no,,the erasing of the black woman is still in effect and im just dumbfounded,,and what you will never hear is black men not only never speaking out about that,,they’ll be too busy uplifting the latina or Brazilian or the mixed chic or the white girl with the booty,,and they’ll never say “Heyy,,,that’s weird How come they not putting sista’s up there,,I mean if Ive ever seen a Big Butt it was in my family and in my hood or in my own race”..Nooo they just say,,”wow look at that non black girl with a booty” as if they have never seen big butts before,,lol SMH..This is ridiculous..having a Big Booty is not a “black girl thing” but its in our culture,,we are the ones that Have always,,and I mean always had it and even gotten dissed because of it by white America..but now that its time to celebrate it…Move out the way Black Girl,,where going to put up there anything but you,,,where are the ad’s that celebrate black women? that’s what I’d expect black plant to be promoting

  • http://www.blackplanet.com/Im_Channoah/ Im_Channoah

    got a Dang cartoon of a afro,,and that’s about all they’ll put up there to represent a sista as the representative of the black part..that’s crazy..this is bull..anytime white america is doing urban things,,,thay’ll always opt to not uplift black women,,and what’s crazy is half the time if you put a black man in charge he’ll make the same decisions..he wont put up black women,,and that’s because he has been successfully brainwahsed

  • http://www.blackplanet.com/Paneiro1/ Paneiro1

    I think black women are Identified by their asses often enough. You all have nothing to worry about, people won’t forget.

  • http://www.blackplanet.com/shoot4damoon/ shoot4damoon

    I got 3 words. THANK YOU NIKE!

  • http://www.blackplanet.com/1_cool_6ft_9_brutha/ 1_cool_6ft_9_brutha

    god bless nike

  • http://www.blackplanet.com/WhostheMan/ WhostheMan

    Lets be real people. Do we as black men and women want our mothers, sisters, wives, daughters, aunts, and nieces defined only by their back sides! Don’t get caught up in this marketing gimmick. So ole’ girl in the ad looks ok, we get it. She got her a little booty, we get that too! But she CAN NOT hold a candlestick next to a real sista that makes you say DAYUM, SISTAH GOTTA PHAT A$$!!

    This is only marketing, designed to stir up commentary regarding a brand. Think about it, how many of you are going to run out and buy a pair of damn athletic shoes because this company said its ok to have a big a$$. Please tell me, which one of you aint ok with sistahs having phat a$$e$! We didn’t need this company to validate that truth for us. This ad was designed and targeted toward the other minorities with big butts. The ones that traditionally have always wanted to lose all that booty. Oh yeah, by the way, marketing reports show that their demographics spends way more money than we do. This is what its all about FAMILY. Who’s gonna run out and spend some money because this company says its alright to have a big booty.

  • http://www.blackplanet.com/XxWarriorGoddessxX/ XxWarriorGoddessxX

    Oh yeah, Nike shoes will make my booty big like Buffie Da Body, Kim Kardashian, Nicki Manaj, etc., pfffft WHATEVER! Plus the girl in the ad ain’t got no booty.

  • http://www.blackplanet.com/ItsAngieBaby/ ItsAngieBaby

    Her butt isn’t big, that underwear is just too small!

  • http://www.blackplanet.com/QuietStormX/ QuietStormX

    It looks like they used a latina woman. With a small (c) not a capital (C)as with a Black Woman. Not too large please. And the underwear looks smaller than her size too.

  • http://www.blackplanet.com/jazzpast/ jazzpast

    Theres only one woman that should be on this AD Sara Baartman.Anything else doesnt bring justice, not Serena, not Venus, Not anyone else. If you dont know who Sara Baartman is, go to my page and youll figure out who she is.The sistahs especially need to know who she is, since a lot of ya’ll are loving white boy hard now adays.

  • http://www.blackplanet.com/WhostheMan/ WhostheMan

    This is not justice my brother, its exploitation! It was exploitation in the 1800′s and is still the same today.

  • http://www.blackplanet.com/drz2k1/ drz2k1

    Where does the say anything about sneakers? Nike does have a entire sports wear line for both men and women which looks like what there advertising. One person already said it makes them want to work out which is the point they were going for ” work out and do it in our s**t”

    hell you go to the website on the ad it goes to apparel not shoes first

  • http://www.blackplanet.com/YoungRidah/ YoungRidah

    If they would have used a black woman then everyone would have been screaming how much of an exploitation it was, so I say it was a nice add and just tasteful enough to get the point out. Maybe after the campaign gets going with more steam they will bring on black women and latinas the kinda latin women that you wont have to guess about how latin she is… if any thing it looks a little like kim kardashian in this pic tho

  • http://www.blackplanet.com/jazzwatch/ jazzwatch

    ItsAngieBaby, I know a LOT of ladies do that to make their butts look hot, but these B-U-T-T-A-F-A-C-E-S need to learn it will make them look like HOT MESS……

  • http://www.blackplanet.com/jazzwatch/ jazzwatch

    Sex sell…..just like it does from those MAIN STREET MAMAS do in YOUR neck of the town in ANYWHERE U.S.A……her booty is alright, but from THAT angle, she’s either tightening it in to make it big or phtoshop or she is wearing some shorts that is better for girl’s underwear for TWEENS…….

  • http://www.blackplanet.com/spike79915/ spike79915

    It does not matter, what race the woman in the ad is. What matters is what one might consider to be a big butt. To me it’s not big but it’s not small either. It is about time that we as Americans get away from racist statements.It would not be reasonable to take a side on the fact that the woman is not a black woman, Latina or any other race. Cultural Diversity is a very good thing for our country, after all this is what we have been waiting for. So stop hating and enjoy the pic. If nothing else she definitely is a beautiful woman and from were I’m sitting, that ass may not be big but it looks good.

  • http://www.blackplanet.com/MrBiggsnDenver/ MrBiggsnDenver

    I agree that this is nothing more than a marketing gimmick!

    I also don’t understand why black women have been brought into this when the woman in the ad is not a black woman! Nike is not praising black women here!
    If they really wanted to praise the booty, then they would have used Serena Williams, who also happens to advertise for Nike! Then again, that is too much booty for most white people/men to handle!

    I also agree that big booty is NOT synonymous with black women!

    In my OPINION, though, Brazilian women are the ones who REALLY have it going on!

    Also, have any of you ever heard of PHOTOSHOP!?

    :-)

  • http://www.blackplanet.com/two2_cute/ two2_cute

    I say Nike missed the boat on this one.The wording in the ad seems to have gotten side tracked-”ten thousand lunges has made it rounder”….ok,I’m thinking work out + athletic=Nike. But then it just goes into a bunch rambling and sounds unintelligible.They should have stuck with the “work out to look like me” concept and left it at that.
    Just sayin
    two2

  • http://www.blackplanet.com/1FlyyEffortlessly/ 1FlyyEffortlessly

    ummmmmmmmmmmmmmmmmmmmm

  • http://www.blackplanet.com/aleonalovesdaniel/ aleonalovesdaniel

    ITS ABOUT THE TIME! I SAY! GOD BLESS BIG ASS ESP. MINE ! YEA WHO ENVY IT, U CAN GO KISS ASSSSS. BUT NOT MINE…. MINE TOO GOOD

  • http://www.blackplanet.com/aleonalovesdaniel/ aleonalovesdaniel

    GOD BLESS BIG ASS ESP MINE. WHOEVER ENVY BIG ASS CAN KISS THE ASSSS

  • http://www.blackplanet.com/Grn_Eyed_QT/ Grn_Eyed_QT

    Obviously Nike does not know what a big butt is.

  • http://www.blackplanet.com/LeeShallows2/ LeeShallows2

    Good looking out nike. Me and her should just do it

  • http://www.blackplanet.com/Sweet_n_Light35/ Sweet_n_Light35

    I believe the ad would have been better if the woman that was the poster child actually had a big ass….. that would be a start… so Nike just do that….!!!

  • http://www.blackplanet.com/DiamondNDaRuff83/ DiamondNDaRuff83

    the idea was a good one. but the finished ad is a FAIL – If the women wasn’t gonna be black she could of atleast had a real BIG ROUND BUTT- this girls buns look abit long -not my ideal BIG butt IDK

  • http://www.blackplanet.com/lionheart1988/ lionheart1988

    of course nike isnt going to put up a big black booty but they will put up a cute lil white booty to get their point across n i wud luv to c the women at my gym wearing nike bootyshorts i mean workout shorts

  • http://www.blackplanet.com/demoshe/ demoshe

    Wtf

  • http://www.blackplanet.com/owero01/ owero01

    For the average white woman, that is a big butt. Any Sister will make Nike look great. Can’t wait to see a pair.

  • http://www.blackplanet.com/flutterbyfli/ flutterbyfli

    feet specialists i’ve talked to told me that the nike brand is generally not a good shoe for our feet(i don’t know if that applies to ALL the shoes they make)… and this is a silly ad.

  • http://www.blackplanet.com/33ab33/ 33ab33

    I thought this was a Nike ad with a picture of a woman with a big butt… * blank stare *

  • http://www.blackplanet.com/RareMan4U/ RareMan4U

    its not the bottom end, but the TOP end of a butt that makes it spectacular, if you back is meeting the top end anywhere close then you dont have a big butt, you have a fat ass.

  • http://www.blackplanet.com/NunyaBidniz/ NunyaBidniz

    Hilarious! That is not a big butt. She is still sitting on her back. Glad to see some of the brothas acknowledging the difference.

  • http://www.blackplanet.com/Paneiro1/ Paneiro1

    All the women on here supporting the idea that black women should be identified by their backsides. I hope i don’t see you same women turn around and fight against it later on. You don’t have a reason to argue against men using you like a sexual object if you support it. Or not being taken seriously as women.

  • http://www.blackplanet.com/703s_Chosen/ 703s_Chosen

    That butt isn’t that big there should be a black woman with a beautiful big butt in the add instead not some white girl that has an “above average sized white booty”

  • http://www.blackplanet.com/killasweet82/ killasweet82

    it weould have been nice if she was black

  • http://www.blackplanet.com/NunyaBidniz/ NunyaBidniz

    Paneiro1…its not arguing that Black women should be identified by their backsides, because we always have been. Its arguing that now that big behinds are in, why use a flat one that is just fatter than the normal flat behind as the profile? They mention that her behind is shaped like a C…its not. She is more of a J shape. They are using ONE of our identities and misrepresenting it so they don’t have to give us credit for the image of beauty that they are now trying to celebrate. Just like with lips and dark skin and dancing. I’m still amazed that now THEY are the ones seen as the dancers and we have been tossed aside. With the help of our own males, but doesn’t change that its happened.

  • http://www.blackplanet.com/Superwoman_25/ Superwoman_25

    I ABSOLUTELY think a black woman shoould have been featured in this ad, this is not the standard for big butts this is “hollywoods” standards for big butt, i think if nike is going to run an ad about butts they should be brave enough to feature real butts. Holly wood has its safe version of butts and curves that just dont exist in the african american community. this was a whack display

  • http://www.blackplanet.com/odoggz/ odoggz

    It would have been nicer if the booty was more toned, but big. There it’s more jello-ish, which I don’t like at huge sizes.

  • http://www.blackplanet.com/BEAU123_CUTIE/ BEAU123_CUTIE

    some of these b***hes look deformed……If I got an assimplant..I guess my ass would look fab too, lol.

  • http://www.blackplanet.com/fordstar25/ fordstar25

    man haven’t owned a pair of nikes in forever since like the air max days lol…didn’t think people really cared bout it like this…big butt little butt who cares I’m just tryna get a nut… oh yeah dudes stop wearing forces get your grown man on get some loafers or something brah..

  • http://www.blackplanet.com/geode07/ geode07

    @ odoggz

  • http://www.blackplanet.com/geode07/ geode07

    You are a man of like mind and tastes

  • http://www.blackplanet.com/sosogood33/ sosogood33

    It’s just the white man why of saying big booties r now exceptable to the white race. When I was younger and in school white gurls with big butts would wrap a sweater around their waist out of shame. White guys thought they were fat. They say they hate us but is it really fear r jealousy.

  • http://www.blackplanet.com/NunyaBidniz/ NunyaBidniz

    @sosogood…when I used to teach aerobics in the 90s, the new members (white girls) used to tell me that they wanted to get their backsides to go straight up. No “bump” from the thigh to the glutes. The first time one said it, out of reflex, I said “really?”. I had no idea that some of the WANTED to be flat. LOL

  • http://www.blackplanet.com/tedeke169/ tedeke169

    I have a big butt and I don’t see what the bug deal is. I didn’t get it from no damn shoes that’s for sure. I mean if Nike thinks that some woman who has gotten a big butt (like Kim K or Nikki Minaj) from surgery is going to sell more shoes then they are sadly mistaken.

  • http://www.blackplanet.com/Songstres-83/ Songstres-83

    The ad is stupid the slogan is to long no one is going to read it! That is my first, thought my second, thought is that people really kill me who comes up with these ads? I think that the woman in the ad does not convey the slogan well at all her butt is not what I would consider BIG! Nike needs to reevaluate their market and advertisement team because this is a joke! Yes, I think that an African American woman should have been in the ad or at least a woman of Spanish decent maybe even an athlete. On the other hand what does a woman butt have to do with running shoes? Why are women always the subject of sexual exploitation and disrespect? Moreover, how are we supposed to feel about the ad altogether the fact that someone can up with the idea to use a half naked women to sale tennis show or the fact that the women really does not have a Big butt or wait what about the fact the her but is what we are focusing on instead of her feet. I have notice a lot of times there are always white people in the majority of the we see on television now a days. Even the commercials that feature scenarios which, are obviously supposed to be a representation of the African American personal perspective you find white people all over it! The world is full of color us it DAMN what only white people to audition for the commercials there aren’t anymore people of other nationalities in the world?

  • http://www.blackplanet.com/Tyona_SC/ Tyona_SC

    Um…why did’t they feature Serena in this ad? I mean, c’mon…we ARE talking butts, right. Well, you know of another athletic NIKE wearer that would do?

  • http://www.blackplanet.com/keith_r_2002/ keith_r_2002

    Nice az, at least. had it been buffy or cherokee, that wouldnt fly as ‘healthy’. NO COMPLAINTS FROM ME!!!!, but i’m not the target of the promotion

  • http://www.blackplanet.com/Raheem_nyc/ Raheem_nyc

    fat broads don’t count. its cheating to be fat and have a big booty. its a heaven sent when a chick has a flat stomach (some chicks don’t even know what a flat stomach suppose to look like) and a big booty. anyway, nice curves on that latina, i might add. its not big but its just right.

  • http://www.blackplanet.com/lissasc08/ lissasc08

    On this girl, big.. no. Nice.. yes. She has a great body and in great shape but this is not my definition of big.. they just tried to make her butt look bigger by putting her in tight underwear.

  • http://www.blackplanet.com/keith_r_2002/ keith_r_2002

    serena can’t be selling ass to young girls…

  • http://www.blackplanet.com/jgreen1412/ jgreen1412

    Of course NIKE was trying to play it safe for marketing purposes! If you use a Black woman in the ad, you run the risk of potentially offending some overly sensitive people. For marketing, they often use to most neutral looking model they can find and still get their point across… Funny – I didn’t see anybody making an issue, when Chapstick didn’t use Black people in their commercials! Or Black person in a Trojan magnum condom commercial! But for the record – there’s absolutely nothing wrong with glorifying ANY part of a woman’s body! That’s GOD’s creation! Also, it’s in every woman’s nature to want to feel beautiful and sexually attractive! It’s only our denial – sexual immaturity – perversion – and some women equating SEX with LOVE, that makes our society so inhibited when it comes to the human body…

  • http://www.blackplanet.com/richsolomon1/ richsolomon1

    Praize White Jesus for big butts!!!!You know I need one to put my drink
    on. Every man deserves a big butt sista. It’s in the brutha man by-laws.

  • http://www.blackplanet.com/Her_shez_Kissez21/ Her_shez_Kissez21

    No it doesn’t make me want to buy the shoes, No there are many races and ethnic backgrounds of women who have toned butts… why should it be suggestive only to Black women? It doesn’t really look big… It’s more of an emphasis on the fact that her but is toned… It’s not sloppy and she doesn’t have cellulite.

  • http://www.blackplanet.com/CoolAssLex/ CoolAssLex

    If it wouldv’e been a black woman in the ad (Serena Williams) the NAACP, Rev. Al, Catfish Jackson, everyone wouldv’e been saying, boycott NIKE. I give the executives at NIKE credit, because, while I love the poem, and the woman in the picture, they knew they couldn’t show too much azz, nor a black woman. FYI, it doesn’t want to make me buy shoes, but it does bring attention to their company.

  • http://www.blackplanet.com/BKwiteBwoy/ BKwiteBwoy

    She’s got a nice backside, but (no pun intended) I’ve seen better. With this campaign I would be disturbed at the very least if Nike didn’t include Black women among their models. I don’t think there’s anything wrong with this model for this campaign. I look forward to seeing more of this campaign and more women with nice butts working them out.

    peace

  • http://www.blackplanet.com/dlove236/ dlove236

    Her butt isn’t even big,if you print/post an add that claims “My Butt is big and rounded like the letter C” then said butt should be nice and plump. Unlike the flat butt chick in this photo. At least on the 2005 add that butt looks like a C, not the fattest but still rounded. They should have gotten with Sir Mix Alot or Luke and asked them to find a woman with a butt to match this add. @ Her_sez_kissesz21 it might not make you want to by shoes but the right girl on the add could have made your man might want to. Its suggestive selling “your ladys butt could look like this or better if U buy her a pair of these.”

  • http://www.blackplanet.com/wadewillsinn/ wadewillsinn

    SEE , YA’LL N!GGAS MISSIN DA DAM POINT !! BESIDE THE A$$ SHORTY SEEM LIKE SHE IN SHAPE . IMAGINE HOW TIGHT DA PU$$Y IS . GEE GOLLY . MMM HMMM . U GOTTA SEE THE POSITIVE KIDS , THE POSITIVES!!

  • http://www.blackplanet.com/digg_it_up/ digg_it_up

    booty is the healing of the nation….

  • http://www.blackplanet.com/digg_it_up/ digg_it_up

    FLAVA FLAV IS A FOOOOOOL……DUM AZZ DUMMY

  • http://www.blackplanet.com/Paneiro1/ Paneiro1

    @nunabidniz
    First I don’t know how you managed to blame black men for society tossing aside black women and their A$$es for a white woman and hers. I don’t think black men that date white women do so for their physical attributes(for the most part). Second unless nike shoes come with butt injections or a surgeon White women can’t get bigger more defined asses from these shoes, so you have nothing to worry about, Black women will always have the biggest asses. If a man solely goes for women with big asses he’ll go for black women a majority of the time period.

    Some black women on here are now just advocating with the idea that black women should be known as the women with the big behinds. Thanking black men for recognizing who’s the queen of asses… Is this a joke? What about being the women with the nicest smiles, beautiful faces, the kindest women, inteligence, most humorous. Some black women on here are fighting tooth and nail for the name of black womens asses. It’s a sexual body part, although it has value when it comes to attration. It not a representation of beauty. The things I just mentioned are, and in some of those categories american black women are known to be at the bottom of(no pun intended).

  • http://www.blackplanet.com/redlines/ redlines

    I can’t believe i’ve wasted another fews minutes of my life reading another urban daily article. Talk about SHALLOW AD REVENUE MARKETING. But hey, the sheep will eat it up.

  • http://www.blackplanet.com/NunyaBidniz/ NunyaBidniz

    Paneiro1…I don’t recall worrying, but I get that black males like to think that. The point is that they are using our standard of physical beauty and attributing it to non black or white women. And yes, that has been done with the help of black males. When you all give extra credit to a non black woman for having what we have naturally, then you send the message that you are fine with the replacement. I mean, marketers see that the only people who will likely be offended are Black women and you have too many black males who will stand on the other side and say “they’ze jes bitter; we git ta admire ovuh wemmenz”. Which is true, they do…but it doesn’t negate the reality that the replacements start with you all. Not a crime; just a reality.

    Maybe those who are thanking Black men for recognizing are not thanking them for “honoring our azzes” BUT thanking them for not overlooking the obvious ommission of Black women in and noting that the text honors something that is not shown in the ad. Those acknowledging the dishonesty of the ad are just getting props for doing so. Its becoming very rare that Black women get that from black males. All those other attributes that you mentioned have been taken from Black women by the loudest most bitter black males. However, I will make you a deal that as soon as they post an article talking about Black women being the women with the nicest smiles, beautiful faces, the kindest women, inteligence, most humorous…we will all try to RUSH in here to comment and appreciate before the BWHs make a mad dash to come in and dispute and deny that those characteristics can ever be found in Black women.

  • http://www.blackplanet.com/BoxerBriefs413/ BoxerBriefs413

    *shrugs* She looks Latina to me.

  • http://www.blackplanet.com/-PICLESS_SWAG-/ -PICLESS_SWAG-

    Damn, those women in that gallary are sexy. Anyway, as far as them using a black woman? What’s the point? I mean, if a woman has a big butt, what difference does it make whether she’s black or not? I swear, the only race that still complains about racism in 2010 is the black race.

  • http://www.blackplanet.com/Paneiro1/ Paneiro1

    If the article is advertising about making your butt bigger why would they use a black woman. Everyone would neglect the point and say she has it naturally, it’s not lunges or mike. Men who solely like butts will like them regardless of who they’re on. If black women equate throwing society throwing their asses to the side as throwing black women to the side, black women have a troubled psychology. Black women are more than just asses. Supporting that stereotype will never allow you to break through it, and supporting it shows how much you believe it.

    Acknowledge that black men who like white women regardless white women like them regardless of physicaly features. Based on what most black men and some spanish men like white women have nothing above you physically. If society tries to white women it wouldn’t matter because we all have eyes, and we all look when that girl with the baby shorts with her ass falling out walks in the room and 80% of the time she’s black so white women can’t have that. That’s why they are making false promises to white women about developing one.

  • http://www.blackplanet.com/NunyaBidniz/ NunyaBidniz

    The article is advertising toning your big butt. She is showing pride in something that apparently is supposedly something she had to learn to accept.

  • http://www.blackplanet.com/Kountry_Mayne/ Kountry_Mayne

    maybe nike should sell butt pads

  • http://www.blackplanet.com/mike_diesel27/ mike_diesel27

    I think the ad is just saying be proud of your body no matter the race. Surprisingly, some women don’t like their big butts. But uhhh, I don’t care what race the woman is in the ad, she’s sexy as hell!

  • http://www.blackplanet.com/Kee-tee/ Kee-tee

    “…round like the letter C.”
    I like that one, gotta use it sometime!
    That look like some fine Latina ass! (yes she does have some, check out the part between her leg & her cheek where you “cup” it)
    You can’t “cup” a flat ass chick!
    I think I gonna like this add- if they keep it “true”.

  • http://www.blackplanet.com/sosogood33/ sosogood33

    Why r u negros so easly deceived by the white man. Back in the days the white man would put on red face immatating indians. Rather then hireing the real thing. Remember on easter how every year for years they would show the bibical movies all played by white stars. I know I’m not the only one that actually thought God was white. Com on son the white race possess no features of beauty other than eye color. Big butts is not of the white race so why have a latin in the ad. He’s good though he got you brother wearing pink now that’s mind control!!

  • http://www.blackplanet.com/WHISPER/ WHISPER

    Ok, the original ad, shows a butt that visually fits the prose. It is most certainly the letter C. I don’t think it matters whether she’s black or not. What matters is that they show a big butt that is toned…it is for Nike. Love them both, but the original gets my vote. F-it, USE BOTH!

  • http://www.blackplanet.com/Littdogg1974/ Littdogg1974

    I like shapely butts more then a big sloppy one!

  • http://www.blackplanet.com/hotsumseee/ hotsumseee

    SCSD

  • http://www.blackplanet.com/hotsumseee/ hotsumseee

    sdfvs

  • http://www.blackplanet.com/1914quetip/ 1914quetip

    I would bang all twenty of thoses sexy fine azz chicks with different flavors and those big juicy fat butts easily!!! I can’t lose with any of them!!!! And Angel Lola Luv OMG!!!!!!

  • http://www.blackplanet.com/nmryda/ nmryda

    Cosign 1914quetip! lol I don’t like Nike for their business ethics but ads like THESE make me say “to hell with it” lmao!

  • http://www.blackplanet.com/tonyjack301/ tonyjack301

    I love big butts I can not lie

  • http://www.blackplanet.com/smiley392/ smiley392

    LOLA LUV HAS BUTT IMPLANTS ..THE CHIC IN THE AD LOOKS LATIN I SEE NOTHING WRONG WITH THIS AD UNLESS THEY ARE TAGETING HER ASS THEN THAT ANOTHER STORY BUT ITS COOL THIS GIRL LOOKS LIKE HALF THE GIRLS I SEE IN THE GYM SO WHATS THE BIG DEAL??

  • http://www.blackplanet.com/COFFEE_MALE/ COFFEE_MALE

    No wonder black people luv Nike so much.

  • http://www.blackplanet.com/dovonna2u/ dovonna2u

    yep nike stuff fits us….love them tights

  • http://www.blackplanet.com/CubanSalsaMan/ CubanSalsaMan

    Not sure if this ad is even necessary but she she is attractive. Thanks Nike. lol.

  • http://www.blackplanet.com/CYRILS/ CYRILS

    Well it about time somebody pay respect

  • http://www.blackplanet.com/serenekdd/ serenekdd

    It’s about Time!! We,(minorities) have supported Nike for sooo long!! The Lady in the Ad photo has a ‘medium’ sized fanny!! That’s definately not ‘big’!!!!

  • http://www.blackplanet.com/mike_deuce/ mike_deuce

    Big butts, small butts, medium sized butts. What is the right sized butt these days? I dunno, does anyone….whats popular?

  • http://www.blackplanet.com/odark1/ odark1

    My I ask why is Ciara is this line up? She has a teaspoon, at the most, of ass and is skinny as hell….sister is sexy, but she doesn’t fit in this category…AT ALL!!!!

  • http://www.blackplanet.com/Yvonne7982/ Yvonne7982

    I’m proud of my booty! No one can take that away from me ;) Stay beautiful ESSENCEOFSILK.com

  • http://www.blackplanet.com/crammasters/ crammasters

    just can’t believe the comments on this thread from some BM

    since when is that considered a big butt?

    damn, no matter what white folks say , some black folk will break their assimilated, wanna be integrated necks to cosign on any damn thing. some dude even called her a “sister????”

    has it become cool to be so “assimilated” (white thinking and white acting) that we can’t tell a FACT from a LIE?

    what’s up??

    just more “white-washing” using white and female latinos instead of praising black females for what Black females have NATURALLY…

    sorry, but she don’t pass the “azz” or the “big azz” test, not in this BM’s book.

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