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VIA DX:

While Jay Z’s “D.O.A” [click to listen] calls for the death of the popular audio software program Auto-Tune, the fad is far from dead.

Antares Audio Technologies, the company that created Auto-Tune, revealed to the New York Times that sales of Auto-Tune have in fact increased since the release of Jay Z’s “D.O.A.”.

“The Jay-Z controversy is great,”
Marco Alpert, vice president of marketing at Antares, told the New York Times. “We couldn’t buy P.R. like this.”

Originally created to correct a singer’s pitch, Auto-Tune has become heavily used in Hip Hop and R&B. Artists such as Lil Wayne, Kanye West [click to read], and T-Pain have benefited tremendously from Auto-Tune and although Jay-Z [click to read] is hoping the trend comes to an end he is in no way putting down the artists who have profited from it.

“The guys who did, did it great,”
Jay-Z explained to New York’s HOT97 weeks ago. “Let them guys do it. They got their little niche. Let’s move on.”

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  • http://www.blackplanet.com/DMY19151/ DMY19151

    LOL…SO THE SALES ARE UP HUH…..THAT MEANS A LOT OF WACK ASS MUSIC IS ABOUT TO BE HEARD….HOPEFULLY NOT….ZAPP WAS THE BEST….TEDDY RILEY TRIED IT….T-PAIN GOT EVERYBODY THINKING THAT THEY CAN SOUND LIKE HIM…LOL..TAKE IT THE F**K DOWN A 1000..F**K THE AUTO-TUNE!

  • http://www.blackplanet.com/soultherapy/ soultherapy

    Death to auto tune!

  • http://www.blackplanet.com/Kountry_Mayne/ Kountry_Mayne

    i got a plan… stop buying their cd’s.

  • http://www.blackplanet.com/Lady-Braids/ Lady-Braids

    Jay-Z is pure genious they need to pay him for bringing up their sales they outta know that once those cd’s dont sale from their device Sales for the Auto tune program will go tumbling down Jay-Z pure genious

  • http://www.blackplanet.com/NBEONE/ NBEONE

    I hate autotune… it make them niggas sound like chipmunks. I remember when I was younger and we would put a cassette tape in the player and while it played, we would slightly hold down the fastforward button – thats exactly what these autotune fools sound like..its effing annoying.

  • http://www.blackplanet.com/rbezzle/ rbezzle

    I hope these Autotune creators are loving the attention now, because when it starts to decline, its gonna hit rock bottom harder than it started. And to all the Jay-Z haters who say ‘oh he wants death of autotune because he wants people to stop this fad and buy his album because he can’t pull it off’ Well DUH! I’m glad you have a marketing side to your brain. Kanye produced DOA and told him to he had to make the premise something epic! Epic it is! Now go out and buy a Death of Autotune shirt..I got mine.

  • http://www.blackplanet.com/Rudy836/ Rudy836

    Everybody I know complains about auto tune.My homeboy was a die hard Lil Wayne fan,he stopped to listening to him when he started doing auto-tune.

  • http://www.blackplanet.com/Zeru25/ Zeru25

    Sometimes you reign on the top is short like leprechauns. He had his time. Let the young bulls have their thing. He got enough money to focus on something other than rap. Just let it go man..

  • http://theurbandaily.com/music/video-jay-z-performs-can-i-live-in-nyc/ VIDEO: Jay-Z Performs “Can I Live” In NYC | The Urban Daily

    [...] mo’ before I head to Jones Beach to see Weezy. Here’s SC schoolin’ the White youth on an RD classic. Who knew you could rock out the classic Isaac [...]

  • http://www.blackplanet.com/pullum/ pullum

    ALL U NIGGAS B***HING BOUT IT PROBLY GOT A FAVORITE AUTOTUNE SONG ANYWAY
    OR A FEW SONGS IN YO MP3 PLAYER STOP F**KING LYING

  • http://www.blackplanet.com/charlie358olay/ charlie358olay

    Word up everybody say!

  • http://www.blackplanet.com/2121_Byrd/ 2121_Byrd

    uhh what everybody fails 2 realize its more than 1 use for autotune its never gonna go outta business. its used to correct pitches in your voice when u record. now as 4 the the trend of people usin it to sound like robots well … its here and its not goin no where 4 a minute so enjoy. n just like some one else commented yall all got a fav autotune song n ya ipod or mp3 player lol. I think its kool tho i actually kinda like it but people gonna hate n some people would stab they mom if jay z told em to so hey it watevr life goes on

    Death 2 D.O.A lol

  • http://www.blackplanet.com/1RealG/ 1RealG

    Gay Z is bout to be exposed
    r.i.p 2Pac

  • http://www.blackplanet.com/mrharvey14/ mrharvey14

    **************TO WHOM EVER THE EDITOR OF THIS STORY*************

    The reporting of numbers for Auto-tune & Antares Audio Technologies, the reporting of their company numbers are always doc**ented and released a quarter of the year back. Please go do your homework before you make an idiot out of yourself!

  • http://www.blackplanet.com/MsSubmissive-Capable/ MsSubmissive-Capable

    Autotune? Lisen long before autotune there were vocorder/oral exciter and various ways of peocessing voice. So even if autotune is not used, J-Z Beyonce and everyone else have to eq/process their voice..

    As for autotone? Nothing is wrong with running voice through a phase, just like they would compress Beyonce/J-Z and everyone else voice to make it sound better.

    So u-all need to chill and realise that J-Z dropping his death to autotone was only him voicing his opinion, plus because the new gineration music makers who are not even rappers, but young dudes who is tec savvy and using autatone to do things to make money and he was not the one to originate the idea. So if he wanted to use autatone it would hurt his eago because he is J-Z and his eago got in the way.

    AUTOTONE will aslwas he around as long as music is in the mix. Again, before the autotone it was vocorder. Yes, google it. So long begore autotone voice processing was always being used. Oral exciter/voice phase/etc. So autotone aint nothing new. Its just an old idea dressed in a new form.

    As a matter a fact, autatone is in some way the vocorder updated to be used for other important tech business outside of music untill someone found out that it is more advance and can be used to do more than the vocorder would do with voice/sound. As for the company who makes it and saying sales went up? Yo, maybe? Maybe not, so power to them.

    By the way have you-all seen the Reggae Buss-MJ tribute video on youtube? Its a combination tribute to Jamaican artist/music/culture/Micheal Jackson.
    http://www.youtube.com/bsharpp2

  • http://www.blackplanet.com/JuiceBerries/ JuiceBerries
  • http://www.blackplanet.com/redread4life/ redread4life

    f##k Gay-Z that autotune sh#t is whats putting food on some of these young cats table and how dare you sh#t on it you and making no sence at all dude you really sound stupid the song is stupid you always been corny to me truly overated its o.k. for the cats that you cool with to use it but the cats that you aint cool with oh now its time to dead it!wowww! well i bet the late Roger Troutman is turning in his grave right about now! dont knock the hustle buddy! autotune aint killing the game old cats in they 50′s still trying to make music is whats killing the game let the young cats get they money on! nawww homey it aint d.o.a its d.o.a on using Biggies lines in everyone of your corny ass rapps!100 people!!!!!

  • http://www.blackplanet.com/liquorlow/ liquorlow

    FUQUE JAY-Z !!

  • http://www.blackplanet.com/BabyBoy1603/ BabyBoy1603

    i dont care for that dumb as song. but the beat was tight as hell. Jay been actin like an oriole lately. i think somtimes money be going to peoples head. Kanye be using the f**k out of the auto-tune. so what the f**k. aint that yo homie.

  • http://www.blackplanet.com/HUSTLENSHOW/ HUSTLENSHOW

    Auto-Tune is whats keeping the music in motion right about now…I guess Jay-Z is old rich and cant relate to artist trying and doing something different.Jay Z is boring he cant entertain the next-gen like the other artist let the new young talent shine…its a recession for those that cant relate or adapt to the times..He is 40 rich and successful…Why try to downplay criticize Auto-tune…WOW!!!!!!!!

  • http://www.blackplanet.com/BlackCasper2001/ BlackCasper2001

    Yeah. The fact is that auto-tune is historic due to Roger Troutman and Cameo. It has it’s place in music period. There’s no denying that.

    N.S. Ugezene

    http://stores.lulu.com/NSUgezene

  • http://www.blackplanet.com/shindogg/ shindogg

    wutcha mean jay aint puttin down “artists” who hav “profited” from it?! deez fags live fo autotune. if fo sum reason all da autotunes was taken away by feds fo example, deez “robo-rappers” careers wud b dead az a doornail. i will piss on she-pain’s b***h head and then kick him da balls. datz how much i hate dis fag. then ill take his “big ass chain” and beat da s**t outta him wit it. dey dont got a “niche” deu got a f**kin crutch. i wanna duck tape a diaper 2 kaynes head so da s**t will stop spewin outta his neck. i wanna send lil jane on a collision course wit mars so da “martian” can finally go home an leave us earthlinz da f**k alone already. wish da antares audio technology b***hes was found an executed an all da copyz a dey b***hmade program get blown up.

  • http://www.blackplanet.com/cestleon/ cestleon

    Amen shin dogg, and Jigga Ho or what the f**k ever has gone melted ice cream soft call a diss a diss and quit trying to kiss up because ya boy Kangaye Mess has hopped on the synthesized voice train! Ms Submissive, thanks for the history lesson (that I already knew, and know that running a voice in a computer program does not alter the voice in a manner that auto tune does). These young cats don’t make music they just recycle s**te because lets face it thae real “songwriters and composers” went out in the early eighties!

  • http://www.blackplanet.com/magikk/ magikk

    @HUSTLENSHOW: What does Jay-Z’s age have to do with him speaking out against Auto tune? So what you’re basically saying is once you’re rich then your opinion doesn’t count for anything correct? Then why do people listen to Oprah? Why do people listen to Lil Wayne? Why do people listen to Kanye West? All of them are a older with the exception of Wayne who is in his late 20′s. But all are well off. Jay only made a song and gave his opinion. Whether you take his advice or not is up to you. I’m pretty sure Team Roc isn’t gonna kick in the door to your studio and run in guns blazing if you decide you want to continue using Auto tune. hell even Jay-z himself used Auto tune on “The Streets is Watching Soundtrack” [The song: Bring Back your Love]. But that was back in ’98 and it was just him being creative and paying awemage to Roger Troutman/ZAPP. His point in all this was that Auto Tune has become to common place. As is everything in Hip Hop nowadays. It’s like if one person makes up a dance and creates a song for it then all of a sudden that’s what EVERYONE is going to do because it worked for that one person. If one person uses Auto Tune and becomes successful at it then all of a sudden that’s what EVERYONE is going to do because it worked for that one person. All he was trying to get across is that people should stop following trends and start setting them again. Make precedents. If everyone was doing the same follow the leader stuff back when Tupac and Big was out or hell I’ll even go a little further back and throw Snoop and Slick Rick into the mix then we wouldn’t have a Jay or a Kanye West or a Ludacris or a NaS or a Drake or a Lil Wayne and so on and so forth. Creativity breeds more creativity. If everyone just started doing their own thing again and it wasn’t “cool” to follow trends anymore then a lot of the artists today would be unemployed. And that’s the truth. Take it or leave it. All Jay-Z was doing was pointing that out. A little creativity now insures Hip Hop’s survival in the future.

  • http://www.blackplanet.com/The_Rodeo/ The_Rodeo

    I agree with J. I don’t like the way auto tune is being used today. I really don’t like that it is in all the d@mn songs so they all sound alike. I get sick of having to change the radio station all the time. Auto tune is being played out and over used. Time for something else…

  • http://www.blackplanet.com/The_Rodeo/ The_Rodeo

    OK I just read most of what magikk said and I have to agree. Everyone is more on trying to get a quick buck then make a good record. Too many hustlers and not enough artist for me. We need a balance. Nothing wrong with getting money, but if one person makes money by doing something everyone just jumps right in and does the exact same sh–. Even the female R&B chicks R starting to look alike same skin tone and all. I miss artist like Lauren Hill, ones who did completely their own thing. We need more leaders, we have to many followers in music today…

  • http://www.blackplanet.com/randolph44137/ randolph44137

    it just make you wonder who can sing and who can’t as far as singers go. as far as rappers, rappers just follow the trend. remember consicious rap, pro black rap, gangster rap, and all the other phases of rap. we are living in the ringtone rap era.

  • http://www.blackplanet.com/MixedLadii08/ MixedLadii08

    The whole “rappers who want to try to sing with the help of a device that makes them sound like they are high on some robot weed” thing is getting old. T-pain got his little 2 minutes with it, but even now, that scratchy singing voice of his is getting on my nerves. I totttally agree with JAy-Z, Auto Tune needs to die.

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