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This has to be one of the smartest marketing moves in a long time. Rihanna gets people to stop thinking about Chris Brown and those damn cellphone pics and Kanye gets…Rihanna! She looks so good I had to slow it down frame by frame. Check the gallery below:

On another note, is it just me or does this feel like the precursor to “Flashing Lights”? You know, she’s got that feeling that he’s creeping so he does a song like this saying “don’t worry about it, stop being paranoid” and next thing you know he’s in a trunk getting diced up with a shovel. I’m just saying.

Let me know what you think of the video.


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  • http://www.blackplanet.com/SwaGOnPoint83/ SwaGOnPoint83

    So maybe that was the reason that she was caught walking out of yezzy’s apt… decent video though.

  • http://www.blackplanet.com/Yoshi-Doe/ Yoshi-Doe

    This is almost reminiscent of that Puffy and Keyshia Cole song they did together, only difference is that Ri isn’t singing- she’s the leading lady. It’s alright. Wouldn’t buy it though.

  • http://www.blackplanet.com/liked_scholar/ liked_scholar

    I love “808s and Heartbreak” and I support Kanye to the fullest, but I expected a bit more, esp having Rihanna in the video. It was still good, and I understood his vision/concept. I will give him props for being himself and releasing quality music. One of the best tracks on the cd.

  • http://www.blackplanet.com/DrMii/ DrMii

    thats my sonq..im love..nd what a qreat way to0 have “lil sis” riri in the vid. [=

  • http://www.blackplanet.com/DarkSkinnedGoddess/ DarkSkinnedGoddess

    Beautiful

  • http://www.blackplanet.com/oOoMiiSSzUNiiQUEoOo/ oOoMiiSSzUNiiQUEoOo

    ii LOVE THiiS SONG…&& ii LiiKE THEM BOTH, BUT PERSONALLY ii THiiNK THA ViiDEO SUCKED…iiT WAS NOT WHUT ii WAS EXPECTiiN…ii THOUGHT iiT”D BE WAY BETTER… RiiHANNA WAS SOO EMOTiiONLESS iiN THiiS, AND iiT JUSS WAS MAD BORiiNG…ii LiiKED HER HAiiR THOUGH! :D

  • http://www.blackplanet.com/YOURNAWTEEGIRL/ YOURNAWTEEGIRL

    I ACTUALLY DIG THE VIDEO
    BUT OF COURSE I DO NOT LIKE THE SONG..NOT MY THING

  • http://www.blackplanet.com/SexyRed5570/ SexyRed5570

    I love it

  • http://www.blackplanet.com/tequilaisthename/ tequilaisthename

    ok can we PLEASE PLEASE PLEASE find sumthin else 2 talk about other than Rihannas psycho ass and Kanyes arrogant ass

  • http://www.blackplanet.com/Chocolate-Huni/ Chocolate-Huni

    Okkkkkk…. so what was Rihanna’s purpose for being in the video? Pitty? Nice lyrics.

  • http://www.blackplanet.com/Babiegurl0593/ Babiegurl0593

    THIS VIDEO IS KINDA SCARY .! ITS WERid OMG … !! I LIKE THE SONG BUT DANq….

  • http://theurbandaily.blackplanet.com/music/paranoid-director-speaks-on-casting-rihanna/ “Paranoid” Director Speaks On Casting Rihanna! | The Urban Daily

    [...] The video first surfaced at an Island Def Jam spring party two weeks ago, with a bootlegged version of the clip making the rounds and first breaking the news that Rihanna — in her first official music-related appearance since her February 8th incident with Chris Brown — would be starring in the 808s & Heartbreak vid. A better quality version of “Paranoid” leaked out last week, but West was quick to jump to his blog to say that version predates the one that screened at the IDJ party and post some screenshots from the video’s final version. [...]

  • http://theurbandaily.blackplanet.com/special-features/celeb-sightings/gallery-why-does-rihanna-look-like-this/ GALLERY: Why Does Rihanna Look Like THIS? | The Urban Daily

    [...] Check out Rihanna and Kanye’s new video! TAGS: photo gallery, rihanna [...]

  • http://theurbandaily.blackplanet.com/music/pharrell-goes-in-with-rihanna/ Pharrell “Goes In” With Rihanna | The Urban Daily

    [...] Rihanna was seen dancing onstage at a N.E.R.D. show in April. [...]

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