The Roots How I Got Over is one of the best albums of 2010 and is probably in their top three behind Things Fall Apart and Illadelphalflife. For the video to “The Fire” f/ John Legend director Rik Cordero created a period piece with a military theme to tell the story. The band does not appear anywhere in the clip.

“The Fire’ is one of my favorite tracks off HIGO and really feels like something you’d hear in the theater,” he says of his vision for the song. ” The line ‘you don’t say good luck, you say don’t give up’ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.”

While we applaud Cordero’s ability to think outside of the box we thought it’d be fun to theorize why The Roots weren’t in their own music video. Who missed their flight? Contract disputes? Stolen sneakers? Who knows. Again, this is just for fun since  so many of you don’t seem to get when we’re joking here at TheUrbanDaily.

So why can’t we get some brothers on the wall??

5) Rik was only available to shoot on Sunday and the band was hemmed up watching True Blood, The Boondocks, Mad Men and Entourage.

4)There’s no way ?uestlove’s afro was going to fit under one of those military helmets.

3) Manicures for John Legend were not in the production budget so he said effit.

2) The first edit was actually a paintball match in the woods that went terribly wrong when STS pulled out a REAL gun.

1) They are boycotting any video appearances until Michael Vick is made starting QB for the Philadelphia Eagles.

Now did you watch the video? Mission accomplished.

Slaughterhouse rock out with their…well, you know, in their world premiere video. Directed by Rik Cordero.

Check out these ‘noisemakers’ below:

VIA NR:

Here’s the official teaser trailer for Rik Cordero and Three/21 Media’s feature film Inside A Change and I have to say, it looks amazing.

After the jump, check out the Origin Of “Inside A Change” special feature, in which Rik and assistant director Nancy Mitchell discuss the inspiration for the project over some Illmind production.

On this latest cut from director Rik Cordero’s up-coming movie, Inside A Change Saigon personifies the films lead character, Chris. Watch behind the scenes footage from the video below. Spotted on NR.

The big homie, Rik Cordero, sent out an email blast and The Urban Daily was definitely on it. Bringing it straight you to live and uncut, you can check out the teaser trailer of Cordero short film, Deeper Than Rap, executive produced by Rick Ross, himself.

Ross doesn’t star in this by the way. Looks pretty dope. Be on the lookout for Inisde A Change info to come soon!

Check out the Deeper Than Rap trailer below:

Behind the scenes look at Joe Budden “In My Sleep” video off of the sophmore album entitled Padded Room coming out on February 24th! Video directed by Rik Cordero coming soon.

My good buddy Sir Mance-a-lot already expressed how I feel about the song’s implications, much to director Rik Cordero’s chagrin. Today we finally haterize the equally flagrant and culturally insensitive visual representation of Busta Rhymes and Ron Browz’s “Arab Money.” [pronounced AYE-rab]

I can’t help but wonder what actual AYE-rabs think of this shit. I’m actually afraid to play it in their presence even for journalistic purposes as some of the more hardcore fundamentalists get a little liberal and sloppy with the Jihad talk. Catching backlash from obscure gangsta rappers is one thing. Going balls-out Salman Rushdie is some whole next shit.

“Dude… You never go full-Rushdie.”

Unfortunately, Busta and his host of “a kazillion D-list rapsters” have no problem doing so as they desecrate the keffiyeh by saturating it with cognac, pork rib sauce and weed smoke. You’d think DJ Khaled would intervene on behalf of his people. Instead, he secures Coon of the Year honors for his enthusiastic participation in a video that disgraces the entire fertile crescent.

At least we’re spared the sound of his voice for once.

World War III is temporarily averted as one of the cubicle monkeys at Universal Motown clearly advised these shiftless nigroes to fix the “Aye-rab” mispronunciation in the chorus. Too bad no one suggested they clean up the offensive and intentional butchery of “Aye-rab” language… and NOT cast Indian dudes as Arab princes.

You also can’t fool me with them Puerto Rican chicks at the door. I know a damn Puerto Rican when I see one. Them broads from Middle East Harlem. Fuck outta here.

For shame, Cordero. Someone should inform my Q-borough representative that green screen is the root of all evil. I’m pretty sure that phony backdrops and excessive Auto-Tune use will be the subject of the next highly-anticipated Al-Qaeda mixtape.

Either that or Ghadafi Grillz Presents: Dedication 4. You never know what’ll be available for download on datpiff.com these days.

If there’s any positive to be taken from this hot ghetto mess, concerned viewers should be as relieved as I am to see that Spliff Star still finds employment as Busta’s lap ferret during these trying economic times. I’m pretty sure there’s no bailout plan in the works for aging hype men, so that’s what’s up.

[Blogger's Note: There's no such plan in the works for you favorite bloggers either.]

Speaking of aging, it’s pretty fucked up watching a once-sprightly Busta Rhymes waddle laboriously around the video set like Redd Foxx. I kind of want to have him and his grandpa belly put down so I can watch the “Woo-Hah” video with clear conscience.

Am I the only one who wonders what’s in the bags Ron Browz is shaking like Larenz Tate in Dead Presidents? When you need to remind everyone that you’re the “