When Miami’s DJ Irie isn’t spinning records for the Miami Heat and in night clubs around the world he is busy raising money for underprivileged children. In his latest collaboration with Big Brothers and Big Sisters, Irie has created a “Peace Thru Music” jewelry line in partnership with Levinson Jewelers.

Robin Levinson, co-owner of Levinson Jewelers, and DJ Irie worked together to design this exclusive line of DJ Irie jewelry.

“I’m honored to be the brand ambassador for the luxury jeweler, Levinson on Las Olas,” says Irie. “Mark & Robin Levinson have been exceptional friends over the years and now I am so excited that we have designed the “Peace thru Music” jewelry line for those who are stylish and believe in giving back.”

The “Peace Thru Music Jewelry Line will be promoted and sold through DJ Irie’s website at and available for purchase exclusively through Levinson Jewelers, with proceeds benefitting Big Brothers Big Sisters of Miami Dade. The pieces include a limited edition “Peace thru Music” pendant necklace on a leather cord and a signature “Peace thru Music” bracelet set. Both items will retail for $395. In addition, DJ Irie will serve as an Ambassador for the brand, promoting Levinson jewelry, fine timepieces and the company’s superior customer service.

Stay tuned for photos from the exclusive launch event being held in Miami on November 16, 2010!


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