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A new clothing line endorsed by the family of the late rapper Keith “Guru” Elam has launched as the one-year anniversary of his death approaches. Guru died from cancer under controversial circumstances on April 19th, 2010, at the age of 48. To celebrate his legacy, the G.U.R.U. Clothing line has teamed with The X Label and Listen Clothing to drop a variety of T-shirts, centered around the Gangstarr frontman.

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