Staying real to oneself is something well respected within hip hop these days. Asher Roth came out with his mixtape The Greenhouse Effect and the buzz began. Anyone who has the nerve to claim the world’s gone mad because Mariah Carey and Nick Cannon are hitched is down. It’s a new generation arising where hip hop is back to being about talent instead of image.
Where people can talk about college and it’s cool. Roth manages to do this on the track “I Love College” with blunt lines like, “Time isn’t wasted when you’re getting wasted/Woke up today and all I could say is/That party last night was awfully crazy I wish we taped it.” Mind you he’s singing throughout the lines in this song.
He gains more cool points by bringing up Teddy Ruxbin in the song “Lark On My Go-Kart” both off his upcoming album Asleep in the Bread Aisle. One might get tripped up on the fact that his voice and delivery is similar to Eminem’s. Yet you soon realize it’s someone whose not trying to be another Eminem, Beastie Boy or dare I say Vanilla Ice. Asher Roth is just that… Asher Roth. Hip-hop is evolving and he shows this by his delivery, persona and content.
Asleep in the Bread Aisle is refreshing and insightful because you find that Asher is smart enough to admit that someone shouldn’t automatically be written off because he likes to party and he’s got a brain that he uses as well.
– Words by Sudaara White