VIA DX:
Pioneering Hip Hop group De La Soul will partner with Nike label SportMusic to release their first full album in five years on Tuesday [click to read]. The project, a 44-minute workout LP titled Are You In?, will release as the trio celebrates the twentieth anniversary of their hailed debut, 3 Feet High and Rising.
“The set we did is an actual album, with eight or nine songs, not one long deejay set,” says group member Posdnuos. “We recorded the songs and took them to Nike for feedback, and then brought in Flosstradamus to mix it all together.”
The group chose to work with Nike instead of an independent or Big Four record label and found that the brand encouraged creativity, something they felt was lacking from major labels.
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