With record sales falling and rap artists frequently finding themselves dropped from major labels, Jadakiss [click to read] has surpassed expectations with his latest Island Def Jam debut, The Last Kiss [click to read]. After a five-year long hiatus, Jada’s newest album managed to sell over 130,000 copies in its first week, a more than commendable number for a project that had little publicity. The album, Kiss’ first release after leaving Interscope, faced setbacks when Def Jam pushed it back from December ’08, to early ’09 [click to read].
On Tuesday, marketing magazine, Advertising Age, explored Jada’s methods for promoting the album, praising him for “passing up short-term successes and not succumbing to the pressure to make quick-hit radio records.”
As radio stations lose advertising dollars, programming directors have been pressured to shrink playlists, leaving less room for records and giving hit singles more spins. Rapper Flo Rida saw his huge radio single “Right Round” sell over 2.5 million singles, while his album R.o.o.t.s [click to read] sold only 55,000 copies in its first week-less than half of what Jadakiss sold.
To peep the full story, please click here! Share your thoughts in the comments section! Don’t forget to check out Hello, Beautiful’s interview with Jadakiss, too!
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