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For the 8th year in a row the Miami Heat’s DJ Irie convened in South Beach to help raise funds for local children in the Miami-Dade County and it was indeed a championship level weekend.

From June 28th to June 30th various friends and associates of the popular DJ played golf, bowled and partied in the name of a good cause.

The LAR Consulting 2012 IRIE Weekend presented by & Lou La Vie commenced Thursday night with an exclusive Chambord Vodka “Carnivale” themed kick off event at a private residence on Star Island.

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On Friday, the New Era Celebrity Golf Tournament took place at the beautiful Melreese Country Club where Mayor Carlos Gimenez gave DJ Irie a proclamation declaring June 28th DJ Irie Day in Miami. Friday evening The Perry South Beach Hotel hosted Irie Weekend attendees on their rooftop for cocktails and Saturday evening Irie Weekend & Verizon took over Lucky Strike Lanes and hosted youth from the South Florida After­School All­Stars and Joe DiMaggio Children’s Hospital.

Watch the clip for highlights and our interview with DJ Irie where he talks about what it took for The Heat to win their second championship.


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