Reebok Exclusive Partner Of The 8th Annual Rock The Bells Festival At Governers Island

Source: Bennett Raglin / Getty

In a digital experience called “The Greatest Words” Louis Vuitton taps Yasiin Bey and calligrapher Niels Shoe Muelman to revisit the words of Muhammad Ali.

In the various clips, Bey recites popular quotes from The People’s Champ while Muelman uses the ring as his canvas. Pretty cool stuff. Get into the experience below.



SOURCE: JayForce, YouTube | PHOTO CREDIT: Getty

Goodbye, Legend: Celebrities React To Muhammad Ali’s Death
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