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When you tweet at  the person responding isn’t an assistant or someone from the record label’s social media team, it’s the man himself, Ne-Yo.

Must Watch: Ne-Yo Reveals Secret To Writing Songs For Women [EXCLUSIVE VIDEO]

The singer-songwriter, actor, philanthropist and record executive is the Shine Award winner for “Most Connected ” because with 2.7 million followers and a schedule that requires recording, rehearsals, meetings and myriad other responsibilities he still finds the time to personally interact with his fans.

Ne-Yo doesn’t only interact with them on Twitter, he also takes to Ustream to speak directly with them and answer questions. In fact, his interactions helped shape his latest album “R.E.D.” a mix of R&B and today’s EDM-infected pop music that his fans requested. Fan mail has never been so effective.

Must Watch: Ne-Yo: “There Is No Such Thing As An R&B Thug” [EXCLUSIVE VIDEO]

Ne-Yo also stays connected to the people offline through his various charitable entities, including The Compound Foundation. Watch as he discusses the importance of staying in touch with his fans with TheUrbanDaily.com.

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