Jay-Z has reportedly begun filming the music video for his controversial “Death of Autotune” record and footage from the video shoot has leaked online.
While details are scarce, sources on the set have described the video overall feel and leaked pictures from the shoot.
“On the set of Jay-Z’s video for ‘D.O.A.’ at secret location shhh,” Nelly of SecretLifeBaby wrote via Twitter yesterday (June 16). “Just got back to the video shoot for Jay-Z’s D.O.A. song….ya’ll r gonna luv this video..shhhh can’t tell u about it u’ll have to wait! Patron must be so happy rappers are constantly mentioning their stuff! Of course it’s in Jay’s video…free marketing is priceless. Hova pouring some of that Patron….yeaaaahhhhh…@djcamilo Keep that D.O.A. record spinning! Hov’s still filming the video as we speak. Lol, can’t sorry : ) u’ll have to wait 2 weeks like everyone else….it’ll be worth it!” (Secret Life Baby’s Twitter)
Hip-Hop journalist Dream Hampton also confirmed the video shoot.
“Headed to the set of D.O.A. to check the young homie [Jay-Z],” she wrote yesterday via Twitter. “Gonna let him peak @ some stuff I’ve been writing, help him w/ his rhymes (teehee).” (Dream Hampton’s Twitter)
Taking aim at the recent upsurge in autotune usage and calling for its “death,” Jay’s street record has struck a cord with Jim Jones.
“We’re getting money off of autotune, it’s just sounding like somebody’s trying to knock a hustle and I don’t think that’s a little bit gangster if you ask me,” Jones explained. “We getting money. He’s knocking the hustle, ya dig? If these young men are making money off of autotune why would you try to stop that, when you got all the money already? I seen him [at Summer Jam], I don’ think he wanted to see me. He almost stopped the whole concert because he said I was in the way of him getting on stage and all of that. But that’s politics for the game, ya dig? How you doing? We back, we ballin’, we poppin’ champagne.” (“106 & Park”)
Fabolous, however, recently spoke with SOHH and co-signed Jigga’s overall message.
“Jay-Z is like the so to say trend killer if he states that something is done,” said Fab. “Certain people may feel that way but never say it… but Jay, he’ll take the stand and everybody be feelin’ that way and be like, ‘Yeah Jay’s a hero for saying what we’ve been feeling.’ I think what Jay is trying to do is help people get back to the talent of rapping. Let’s get some artistry back in the music, some good writing. I think ‘Death of Autotune’ is dope. I think it’s good for the climate too. At some point a lot of these kids, artists are coming out and they’re just putting this autotune on their voice… I guess Jay is just tired of everybody jumping on that bandwagon. I kinda was over it too.” (SOHH)
The “D.O.A.” music video will reportedly premiere within the next two weeks.
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