Twnty Two, a New York City based lifestyle brand specializing in limited edition headwear, is pleased to announce its brand new collection. Each hat in the collection is made from the finest materials and is exclusive, with only 100 made. Centered around the theme for pride in one’s city, the new set of forthcoming designs will launch on Memorial Day weekend with the “MIA All Day” collaboration with the hot upscale brand DIEM.
Following that, Twnty Two will release a new hat each month through the summer of 2014. Twnty Two’s “All NY” snapback titled the “Derek Jeter Collectors Edition,” is a sure fire hit, dropping on the birthday of the MLB champion. A blue and white snapback, with a specially sewn in patch will honor the retiring Yankee legend in style.
Twnty Two was launched in 2013 by respected music journalist Datwon Thomas, Gary Gonzalez and Sade Rogers. The brand made a major splash in their hometown of NYC when they released two signature hats, the ”All NY” hat in honor of the Empire State, and the “BK All Day” hat, a homage to Brooklyn, the “borough that’s thorough.”
“It’s been amazing to see the brand gain exposure from ideas that started in conversation between us three,” said Datwon Thomas, Co-Founder of Twnty Two. “Gary handles the design aspects with great detail, Sade brings the business and woman’s touch and I do whatever is needed to help. It’s a true team effort to build the success of the brand.”
Peep the new brims below:
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