With the NBA free agent frenzy in its decisive hours best believe that team managers are getting pretty creative with their pitches to star players, but none are probably better than this one.

The creative team at Bleacher Report remixed a pivotal moment from AMC’s series “Mad Men” where pitchman Don Draper is trying to woo a new client, Kodak. In the episode called “The Wheel” Don is helping them position their new product, a photo slide projector, in the market and draws on the power of nostalgia to sell it. In the clip below his prose is expertly juxtaposed against LeBron’s time in Cleveland to make a very convincing argument for King James to go back home. Watch it below.


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