The relationship between conscious rapper Lupe Fiasco and his label Atlantic Records has been a complicated one to say the least. The label gave him a hard time about releasing his third album “Lasers” with no hit single back in 2010, which ended with legions of Lupe fans coming to his rescue. His fifth studio album, “Tetsuo & Youth,” has run into the same roadblock at Atlantic, but this time it appears that Fiasco has friends in higher places.
Hacker collective Anonymous issued an ultimatum to Atlantic Records via Twitter on October 15 to give an update about the album within 24 hours or face their wrath…
…and it actually worked.
Lupe made his appreciation to Anonymous known in a very cryptic way:
The fact that a major record company like Atlantic folded to the likes of Anonymous shows that they mean business and the amount of sway and staying power the collective has. They released this statement after the reveal:
24 hours ago we released a short Twitter ultimatum. We called upon record label Atlantic Records, responsible for releasing conscious rap artist Lupe Fiasco’s long awaited Album. We demanded a statement from the label within 24 hours to release a date or we would unleash the complete and utter fury of our collective on their company and executives. 21 hours later they released a short Tweet citing the album and it’s release date.
At this time it can be concluded that we have proved our point. We wish music that is educating the masses to keep being released. We will fight for that. Lupe Fiasco, Talib Kweli, Mos Def, Common and others are the moving force behind conscious rap. This is music we will fight for. Operation Atlantic, Operation Free Lupe; disengaged.Mission Accomplished.
Fiasco will still be releasing his mixtape “Lost In The Atlantic” soon, with the first single from it “Lilies,” featuring frequent collaborator Sirah, will drop tomorrow.
Dylan “CineMasai” Green is a movie geek, hip-hop aficionado, and pita chip enthusiast. Find him on Twitter.
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