Let’s face it: subscription-based services like Netflix, Hulu and HBO Go have effectively knee-capped the film industry, sucking money out of the pockets of major theaters nationwide. But AMC Theaters hopes to change that next year by teaming up with MoviePass.
According to the New York Times, AMC wants to collaborate with the burgeoning subscription-based theater service to directly compete with streaming services. The goal is to get more millennial butts in theater seats. Christina Sternberg, senior vice president of corporate strategy at AMC, says, “It frankly wouldn’t be smart to ignore the success of subscription in other areas of media.”
AMC is thinking of taking on the three-year-old program, which offers a movie a day for a monthly fee. For $35 a month for standard screening, or $45 monthly subscription that includes IMAX and 3D, you can go to the movies as often or as seldom as you want. For movie buffs in the NYC tristate area, the service pays for itself after just three movies, leaving room for snacks without breaking the bank.
The partnership will officially start in January 2015 in Boston and Denver before slowly expanding to the rest of the country, depending on how well it’s received.
Dylan “CineMasai” Green is a movie geek, hip-hop aficionado, and pita chip enthusiast. Find him on Twitter.
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