Despite what his label’s founder, CEO, and executive producer chalked up to a botched release, Kendrick Lamar’s To Pimp A Butterfly is now a gold album. In roughly a month since surprisingly being available on iTunes at 12:00 am on March 15, Billboard and Nielsen SoundScan report the album has sold 513,000 copies, which push it past the required sales amount for the distinction of being a gold album.
“That makes it the seventh album to sell a half-million copies in 2015, and gives the music industry the fastest accumulation of half-million sellers since 2010,” reports Billboard’s Keith Caulfield.
Shortly after its release, To Pimp A Butterfly set a Spotify streaming record with approximately 9.6 million streams during is first week of release. In addition to the commercial success, Kendrick Lamar’s latest is also enjoying critical praise. The album has an average Metacritc score of 97 out of a possible 100. That average includes ratings of a perfect 100 from SPIN, Entertainment Weekly, and The Chicago Tribune.
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