Source: N/A / Jared Eberhardt

Yesterday (April 29), Instagram launched its new @music account with special shout outs to The Roots’ drummer Questlove and budding Japanese artist, Tricot. Both artists have reportedly been involved with the launch.

For @music’s first post, Instagram’s founder and CEO Kevin Systrom outlined the purpose of the new account, that’s “dedicated to exploring music around the globe.”

According to Systrom, here’s how it will work:

Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new.

@music’s second post featured commentary from Questlove discussing his time as a DJ.

When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove

A post shared by @music (@music) on

With TIDAL’s rocky rise and the billion dollar platform Spotify in the lead, Instagram is looking to come enter the music race in a completely different way.

Will you up with Instagram’s new music initiative?


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