Super producer Quincy Jones and his son QD3 have teamed with singer/rapper/actor Tyrese Gibson to launch the 5 Million Kids National Education Campaign.
The trio have partnered with Operation HOPE, a Los Angeles based non-profit that provides economic and educational tools for youth advancement.
The goal of the new campaign is to teach 5 million children, parents and teachers how to get rich legally through financial literacy.
The 5 Million Kids initiative will also seek to reengage youth in school activities by finding 25,000 volunteers for classrooms nation wide. Jones and company will also attempt to secure $50 million dollars in Earned Income Tax Credits for parents, teachers and adults.
“It takes 20 years to change a culture,” Quincy Jones told AllHipHop.com in a statement. “We’ve spent the last 20 years making dumb sexy.”