Source: Prince Williams / Getty
Drake is a master of garnering attention when he’s gearing up to release a new full-length and has done so again with the release of his latest single and video. The clip for “Laugh Now Cry Later” showcases the Canadian superstar stunting in the cameo-heavy video alongside Lil Durk and many more.
“Laugh Now Cry Later” serves as the lead single for Drake’s upcoming six studio album Certified Lover Boy, a followup to the Dark Lanes Demo Tapes mixtape project from earlier this year. With production from Rogét Chahayed, Yung Exclusive, Cardo and G. Ry, “Laugh Now Cry Later” is typical Drizzy fare of R&B-tinged vocals, confident sh*t-talk, and the common demand for respect.
Featured in the video are Kevin Durant, Odell Beckham Jr., and Marshawn Lynch, keeping with the sports-related theme of the video. Drake also reenacts LeBron James’ photo from 2003 where he went first overall in the NBA Draft for the Cleveland Cavaliers.
One portion of the song had some fans wondering aloud of Drake was sending shots at Kanye West, this after the pair have had public spats in the past.
The lines in question are as follows:
Please don’t play that n*gga songs in this party, I can’t even listen to that
Anytime that I ran into somebody, it must be a victory lap, ayy
Shawty come sit on my lap, ayy, they sayin’ Drizzy just snapped
Distance between us is not like a store, this isn’t a closeable gap, ayy
I seen some n*ggas attack and don’t end up makin’ it back
This could be both a shot at Pusha T, who is part of West’s G.O.O.D. Music outfit, and also the Chicago superstar given his forthcoming collaboration with GAP.
Lil Durk also seems to take a shot at Tekashi 6ix9ine on the track with the Chicago rapper saying, “Can you not play that lil’ boy in the club? ‘Cause we do not listen to rats.”
The response to “Laugh Now Cry Later” has been robust as expected, with Drake fans and detractors vying for social media superiority. We’ve got those reactions below.
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Photo: Getty
Drake Effortlessly Stunts In Cameo-Heavy “Laugh Now Cry Later” Vid, Kanye West Catches Stray? was originally published on hiphopwired.com
1.
Drake a goat for that video ian even gon cap 😂
— NLE Choppa (@Nlechoppa1) August 14, 2020
2.
@Drake had two of them Benz concepts in his video .... 🤯 ... were the fucc them at 🤔
— Lil Baby (@lilbaby4PF) August 14, 2020
3.
Drake really be the Greatest to ever do it. 10+ yrs and still dropping hits. Greatest rapper dead or alive don’t at me.
— JRJ (@jrjglobal) August 14, 2020
4.
When drake ain’t hit you to be in his new video pic.twitter.com/emUFXdDcB7
— Cheeks Lit (@CHICKLET_HF) August 14, 2020
5.
Drake uses his status to prop up others in Hip Hop instead of using already established pop icons. You have to respect that. It’s good for the culture.
— 🎹 (@Dr_Sweets23) August 14, 2020
6.
It’s wild how that brand dropped the ball on me AND drake pic.twitter.com/MU3Jdlea78
— Joe 🏁 (@JoeFreshgoods) August 14, 2020
7.
Laugh Now Cry Later. Drake has been paying homage and dropping hints. On Tupac’s back he has tattoos with “Smile Now” on one side and “Cry Later” on the other side. Drake recently got twin Tupac Jesus pieces and was on a Zoom call with 40 and had Tupac as his background. pic.twitter.com/yMlxJL09l9
— Word On Road (@WordOnRd) August 14, 2020
8.
Bring drake to the hood surround drake round dracs 🤯🤯🤯 pic.twitter.com/dls1odCCzp
— THE VOICE (@lildurk) August 14, 2020
9.
where’s this drake at? pic.twitter.com/IzhSLc6Mr5
— DJ (@heymrjackson) August 14, 2020
10.
When you realise the REAL reason Drake says BABY! 400 times in Laugh Now Cry Later 🔊 pic.twitter.com/WVKuMdQHVw
— 21 Denton (@JonDenton) August 14, 2020
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Oregonians seeing the Nike Employee store popping up in Drake’s new music video pic.twitter.com/f0nGb6YY1m
— Dustin Leber ➐ (@Dustin_Leber) August 14, 2020
14.
How many times I listen to Drake ft Lil Durk x Laugh Now Cry Later pic.twitter.com/7k1v0w6xpt
— Drayton (@_Tuffmoneyy) August 14, 2020
15.
Drake is the best brand partner Nike’s had since Jordan
— NBA Syndicate (@NBAsyndicate) August 14, 2020
This video is dope https://t.co/vlx3eL0SDo
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Drake back to dissing pusha I see
— High Value Tweeter (@RegalHebrew) August 14, 2020
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Drake is actually a genius now everytime someone googles the words “drake baby” laugh now cry later will show up instead of pusha t’s diss... this man is moving different
— SlowStrokeKingGrandy ⁶𓅓 (@grandwizardcn) August 14, 2020
20.
Drake aint had to @ Kanye like that also.... And Lil Durk shooting at Tekashi. 😂😭
— ADAPTA NTWANA 🌍 (@OhmzTheDon) August 14, 2020