PUMA Unveils RKDO, Its Apparel Collection Geared Towards Gamers

Source: PUMA / PUMA RKDO Apparel Collection

PUMA has already stepped into the competitive gaming realm with its Active Gaming Footwear, basically a high-tech sock and gaming chair. The German-based athletic brand is teaming up with gaming personality and co-owner of X-Set, Erin Ashley Simon, for a new apparel collection. Monday (Jul.26), PUMA unveiled RKDO, its latest apparel collection geared towards all gamers, casual and professional. Erin Ashley Simon, a PUMA brand ambassador, will debut the RKDO Collection in her first campaign for the brand, a press release announced.

Source: PUMA / PUMA RKDO Apparel Collection

RKDO merges modern style and functionality with custom graphics and illustrations and encapsulates that into a lifestyle and performance collection. The collection is unisex and will consist of jerseys, hoodies, track pants, shorts, leggings, and a camper, with each piece being designed with performance gaming in mind. Each piece features ergonomic design elements and playful touches like kinetic patterns and bright color patterns.

Source: PUMA / PUMA RKDO Apparel Collection

Speaking on the new collection, Simon said, “I am thrilled to be featured in PUMA’s new esports collection. RKDO is a vibrant collection of comfortable and colorful pieces perfect for gaming, competing, and wearing on a comfortable day out.” In an interview with Esports Insider, Simon revealed why she decided to work with PUMA stating:

“Growing up and playing soccer all my life, PUMA was definitely a brand that always had an influential impact on my life. As I got into the esports industry as a broadcaster, I saw a lot of what PUMA was doing, not only from a merchandise perspective but also the positive impact.

“I saw how people like Matt Shaw [PUMA Team Head Digital Marketing & Gaming] and Angela Wong [PUMA Manager, Esports and Marketing Innovation] were, themselves, very big advocates of diversity and inclusion. That’s something near and dear to my heart.”

Source: PUMA / PUMA RKDO Apparel Collection

The RKDO collection officially drops July 29 on PUMA.com and select retailers worldwide, with retail prices ranging from $35 to $100. You can peep the full collection in the gallery below. — Photo: PUMA / PUMA RKDO Apparel Collection