Before Fashion Nova changed the game with fly, affordable clothing, there were clothing lines and fashion brands that made sure folks always looked their best — but on a budget.

Take a look walk down memory lane at the dopest clothing brands that were adored by the hood.

What Are Thoooose: 12 Fashion Brands Only The Hood Remembers  was originally published on

1. Iceberg Jeans

2. Phat Farm

3. Coogi

4. Lugz

5. Wu Wear

6. Girbaud Jeans

7. Pelle Pelle

8. Z. Cavaricci

9. F.U.B.U.

10. IOU

Style and comfort.

11. Pepe Jeans