With the recent addition of huge stars like basketball player James Harden and rapper Kanye West, the three stripes' latest signee is NFL star Tim Tebow.

Just when you though Kanye West couldn't get any more influential in streetwear fashion, he steps up his game with the introduction of adidas + KANYE WEST.

Kanye West's "Facts" may not have been the slam dunk (or swish) we've all been looking forward to, but he did make some bold statements about Nike.

While the rampant use of Native American imagery continues to be debated, adidas is looking to take action.

This past Wednesday (September 16), Kanye West unveiled his Yeezy Season 2 clothing collection during New York Fashion Week. The show was a star-studded affair, with the likes of Miguel, Tyga, Jaden Smith, Vogue Editor-in-Chief Anna Wintour, Pusha T, Common and of course, his wife Kim Kardashian and their two-year-old daughter North all in attendance. […]

The Screen

Until last night, all we could do was speculate about the next colorway for the Yeezy Boost 350. Now, our questions have been answered and we have a first look. Before accepting the Video Vanguard Award with an epic speech, Kanye West arrived to the MTV VMAs and assumed his regular position: directly behind Kim Kardashian. And although it’s […]

James Harden is having a pretty good summer. Aside from being linked to Complex’s current cover girl Khloe Kardashian, he just signed a $200M deal with Adidas. It was reported back on Aug. 3 that Adidas had offered the Houston Rocket a 13-year deal. Harden was previously signed to Nike, but switched sides when they […]


While everyone is still trying to catch their breaths after learning about the astounding offer Adidas threw at James Harden, on the other end, Nike is quietly working on solidifying their future. It was announced today (Aug. 3) that Nike signed both the No. 1 and No. 2 picks in this year’s NBA Draft in […]

News, Prime

  Kanye West premiered his Adidas line at New York Fashion Week today, and of course he pretty much broke the Internet.  With minimalist muted earth tones, futuristic lines, and an almost apocalyptic vibe, the show drew critical acclaim and admiration.  But of course, there cannot be praise without there also being high-side, and Twitter […]

  Ever since he bolted from Nike and joined the Adidas apparel company, fans have been eagerly anticipating the unveiling of Kanye West‘s new sneaker line. It looks like the wait is finally over, as Adidas has confirmed that the Yeezy 750 Boost will be available during NBA All-Star Weekend. While there isn’t a hard […]

After months of speculation and countless amounts of tentative and alleged release dates, adidas recently confirmed that their highly anticipated collaboration with Kanye West will be dropping “in the coming weeks.” “This highly anticipated collaboration of Adidas Originals and Kanye West is dropping in the coming weeks,” adidas’ website says. “Sign up to receive news […]


Adidas has launched a new ad that dispels notions regarding superstars. The ad features Pharrell, Rita Ora, David Beckham and Damian Lillard as they join forces to explain what they are not. “If you think a superstar is standing on stage, filling up stadiums and selling out concert halls, if you think a superstar is […]