Kobe Bryant's Robert Rodriguez directed short-film-slash-Nike-commercial "Black Mamba" is kind of awesome. The clip features Kanye West, Bruce Willis, Danny Trejo, and Rodriguez.

Kobe Bryant and Nike brought in director Robert Rodriguez (Machete, From Dusk Til Dawn) to shoot their latest series of ads.  The ads for the Nike Kobe Zoom VI shoe feature appearances from Kanye West, Bruce Willis and Danny Trejo.