After ignoring black consumers for decades, companies have realized that urban marketing is smart business. But while we love seeing black folks in media, it defeats the purpose if they die during the opening credits, are complete buffoons or otherwise reinforce negative African American stereotypes.
As a group, blacks possess about $1 trillion in buying power, and we’re inclined to spend our hard-earned money with companies that treat our community with respect. A lot of companies get it; for too many others, though, it still hasn’t seeped in. Take Toyota’s infamous “gold tooth” ad as proof that there are still way too many television commercials featuring African Africans that reflect the worst about black culture. Here are a few that really rub us the wrong way.
1. Annie, the Chicken Mammy
We could chuckle at Paula Jai Parker and Dave Chappelle’s ‘Chicken Ho’ in the birdbrained ‘Woo’ because of the unlikelihood that any white person on the planet would ever see that film. But the Popeye’s Chicken ad campaign featuring a new-growth-scratching sassy black woman who introduces herself as Annie “the Chicken Queen” is but a biscuit and strawberry soda away from being a full-on minstrel show.