While our boy DMX is getting it in for real, Eminem is having some fun with rehab.
To accompany his new album Relapse, Eminem has created a unique viral website titled “Popsomp Hills,” a fictional rehabilitation clinic which makes patients worse after treatment.
At www.PopsompHills.com, visitors are greeted by a quote from Ralph Nader on addiction treatment and links to a consultation number and email address.
Once digging deeper, unsuspecting readers will quickly discover the site’s true intent.
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