Kendrick Lamar Announces Partnership With Reebok In "I Am" [VIDEO]
Kendrick Lamar Takes You Through Compton In His Reebok Campaign “I Am” [VIDEO]
Ever since Reebok‘s moved more into the entertainers sector with their collaborations, they’ve consistently pushed hip-hop culture forward by working with some of its biggest stars. And now, Kendrick Lamar becomes the latest MC to announce a partnership with the shoe apparel brand.
Never afraid to push boundaries, K-Dot had this to say about the new venture:
Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.
And to make the announcement official, here’s the three-minute campaign visual “I Am”.
Like TheUrbanDaily.com on Facebook!
- Party With A Purpose: Actor, Organizer Kendrick Sampson’s Birthday Bash Builds Power & Community
- HHW Exclusive: Day26 Co-Signs Rising R&B Group WANMOR
- Fivio Foreign Quietly Locked Up Since January for Gun Incident with Woman
- Yella Beezy Charged With Murder In Connection Death of Texas Rapper MO3
- Ye AKA Please Take His Phone Shares Unfinished Version Of ‘Bully’ Album