This month, Reebok Classic and Footaction are celebrating the legacy of the Instapump Fury with their Reebok Fury Pop Up Shop at 125 West 33rd Street in New York City. The Pop Up coincides with Reebok’s partnership with Future, who’s spent the majority of his tour rocking the latest Instapump Fury Overbranded. “I’ve really enjoyed wearing Reebok on my […]

After breaking barriers with his first Reebok collab, which aimed to lessen the tension between Crips and Bloods in his hometown of Compton, California, K.Dot has another fresh pair of kicks on the way.

Kendrick Lamar is never on shy away from powerful visuals. And his new Reebok Commercials where he rocks a clean pair of Classics, is no different. K. Dot finds himself along in an empty mansion that’s gaudily decorated. As he walks along the marble floors he spits some spoken word. As you already know, Lamar has […]

Reebok and Kendrick Lamar dropped a commercial for the Ventilator Day-Glo sneakers today. Shot on a dark backdrop, the bright sneakers stand out among the crowd, and so does Lamar’s narration. He lets us know that life wasn’t meant for you to fit in. MUST SEE: Too Powerful To Contain: Kendrick Lamar’s ‘To Pimp A Butterfly’ Deserves […]

  Ever since Reebok‘s moved more into the entertainers sector with their collaborations, they’ve consistently pushed hip-hop culture forward by working with some of its biggest stars. And now, Kendrick Lamar becomes the latest MC to announce a partnership with the shoe apparel brand.   Never afraid to push boundaries, K-Dot had this to say […]

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice on Twitter with his decision to stick with sneaker giant Nike. According to Darren Rovell of ESPN says the deal will likely run until Durant decides to hang up his […]

Celebrity News

After years of online beef between Alicia Keys and ex-wife Mashonda, it looks like the two women may be working to repair their adversarial relationship.  Recently Mashonda posted pics on her Instagram detailing a day of beauty with Per-Fekt Beauty, and rocked a pair of the Reebok Freestyle Hi Wedge sneakers designed by Alicia herself: […]

     I guess losing an endorsement deal was the catalyst for issuing a real apology and statement over the problems Rick Ross‘ rape lyrics have caused. This is not the first time he addressed his lyrics. He said in an interview that what he originally said in the rapper Rocko’s song, “U.O.E.N.O.” wasn’t about rape, […]

Jay-Z said it best this morning, “Y’all gon learn today!” only it wasn’t the entertainment-hungry public learning a lesson, it was Rick Ross. After catching serious heat from all sides about rapping about rape on a song called “U.O.E.N.O.,” Rick Ross has been dropped by Reebok as their partner. In a statement issued earlier today, […]

Emporio Armani and Reebok originally announced their footwear and apparel collaboration in January, and now they are giving us a closer look into their joint venture.