2014 ONE Musicfest

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Reebok and Kendrick Lamar dropped a commercial for the Ventilator Day-Glo sneakers today. Shot on a dark backdrop, the bright sneakers stand out among the crowd, and so does Lamar’s narration. He lets us know that life wasn’t meant for you to fit in.

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From the commercial:

When in the course of human events it becomes necessary for we, the people, to do things a little different. It’s in the air; you can feel it. We can no longer sit idly by as the powers that be tell us how to live, how to think, how to act. All the while writing about so-and-so not caring about us. No anonymous posts or spineless subtweets will do us justice.

We, the people, can no longer hide. The time is now, and they know it too. For we hold this truth to be self-evident. A wind of change is blowing in. Inhale. Exhale. And breathe.

Watch below.


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