Amidst all of the anticipation and excitement that the World Cup brings to fans, things are about to get awkward between FIFA and Beats Electronics.

Just a week after Beats by Dre released a five-minute commercial showcasing international soccer players preparing for match ups while listening to music through their Beats headphones, FIFA decided to call a foul on the play.


According to an existing licensing agreement with Sony, FIFA has been forced to ben World Cup players from wearing Beats by Dre headphones despite popular soccer stars such as Neymar and Luis Suarez appearing in the Beats by Dre commercial. Sony has even went as far as to send every player participating in the World Cup a free set of headphones.

Perhaps Sony is being restrictive with enforcing this licensing agreement, but you have to admit seeing some of the world’s greatest soccer players in a pair of Beats headphones made you want to sport a pair yourself.

Check out the Beats by Dre ad below.


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