Mathew Knowles thinks that Solange‘s elevator fight with Jay Z was a masterfully executed marketing ploy.

Everyone’s been keeping a much closer eye on Jay and Beyonce since video of Solange going HAM on Hov surfaced back in May. There have been persistent divorce rumors for Bey to contend with as she and Jay set out on their joint tour this summer.

The video came out right around the same time that hip-hop’s hottest couple announced their On The Run Tour. The fight couldn’t have been brough to light at a worse time, or could it?

Mathew said during a recent radio interview that Jay may have been taking a hit so that the whole family could prosper. He and Bey wanted to make sure that their tour would bring in big bucks (not that they really have to worry about that).

“You have to sometimes ignite that tour. It’s called a Jedi Mind Trick,” He explained to a 104.1 KRB this week “[It] fools you a lot of times, so things you see sometimes…”

Mathew Knowles Claims Solange and Jay Z’s Elevator Fight Was Staged  was originally published on

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