Ever since Reebok‘s moved more into the entertainers sector with their collaborations, they’ve consistently pushed hip-hop culture forward by working with some of its biggest stars. And now, Kendrick Lamar becomes the latest MC to announce a partnership with the shoe apparel brand.
Never afraid to push boundaries, K-Dot had this to say about the new venture:
Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.
And to make the announcement official, here’s the three-minute campaign visual “I Am”.
46. Bianca Lawson (from everything in the 90s, 2000s, and 2010s)
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Continue reading Kendrick Lamar Takes You Through Compton In His Reebok Campaign “I Am” [VIDEO]
51 Photos Of '90s Child Stars Who Are Badder Than Ever
You remember them from when they were young. For the most part they played some brats, but it was okay. That just means they were good at their jobs. But since we've seen them on our favorite shows, what do they look like now? Take a look at these child stars who are all grown and sexy now.