Everyone knows in order for you to crush an outfit your shoe game has to be up to par, otherwise you might be the butt of many unflattering jokes. And what better way to step out than with exclusive customized kicks?
With that in mind, Adidas officially celebrated their U.S. launched of mi Originals on the brand’s new e-commerce site, miOriginals.com/us, this past March. This is one of Adidas’ initial steps in broadening its product offering for the streetwear community. mi Originals’ customization site celebrates each individual’s unlimited creativity by allowing customers to design their very own personalized pair of sneakers anytime and anywhere.
The idea of owning customized sneakers comes in remembrance of those who strove to create the best footwear for all athletes. mi Originals continues Adidas’ lifestyle tradition of inspiring sneaker lovers to “Celebrate Originality” in its truest sense, enabling personal expression to be brought to life.
Four iconic footwear models are available for customization on the mi Originals site: the Superstar, ZX 700, Stan Smith, Stan Smith Comfort, Gazelle and the Forum Lo.
All shoes can be customized in terms of colorways and fabrics. But that’s not all; every visible footwear component like eye-stay, shoe laces, outsole and Adidas’ iconic three-stripes can also be personalized. The best part about it is that every consumer can personalize their own individual embroidery on their shoe as well.
We can be here all day talking about mi Originals but go and customize your very own pair of adidas at miOriginals.com/us, or if you’re in New York visit Adidas Originals Atelier store in Soho to design your own kicks.
adidas Stan Smith
adidas ZX 700
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