rocawear

With an upcoming tour co-headlining his superstar wife Beyonce, and his Made In America Festival expanding to L.A. this year, business is pretty good for Jay Z. But that hasn’t stopped the MCEO from making some moves on his team. According to The NY Dailynews, Hov has split from his longtime partner and confidant John […]

  There are a few more people taking aim at the throne. Jay Z and his Rocawear clothing brand are being sued for stealing the phrase “Hood Love” and putting it on a line of t-shirts. Hood Love LLC is a for-profit company whose mission is to improve the lives of poverty stricken youth and […]

Jay-Z has taken the Occupy Wall Street t-shirt drama off his list of 99 problems. Want To Occupy Manhattan? After sporting the “Occupy All Streets” tee in public his company Rocawear came under fire for admitting that no proceeds from the sale of the shirt would go to the movement. Now, according to TMZ, the […]

Trey Songz keeps it so sexy in this commercial for the Rocawear fragrance Evolution. Take a look at Trigga at his all time sexiest in the video below. RELATED POSTS: Trey Songz “Top Of The World” [NEW MUSIC] Trey Songz: “I Rap Better Than Most Rappers” [VIDEO] Trey Songz “Whoever Else” [NEW MUSIC]

The owners of RocaWear filed a lawsuit against a Florida Wholesaler who were allegedly making bootleg RocaWear clothing. The lawsuit was filed in Florida against “Bargain Wholesaler and Top Brand Wholesalers owner Ahmad Jamhour of marketing bogus Rocawear products, specifically jean capris and ladies tops.” According to HipHopWired.com Ahmad had a history of these incidents […]

In this exclusive video premiere on TheUrbanDaily, Dan Charnas, author of the epic new book The Big Payback: The History of the Business of Hip-Hop, talks about one very interesting event in Jay-Z’s breakup with Dame Dash that you won’t read in Jay-Z’s new bestseller, Decoded. Check out the video below: Dan Charnas, author of […]

Trey Songz’ sex appeal is so strong that he’s got women saying Ahhhhh.

A decade in, Rocawear has become an American fashion icon much like its founder, Jay-Z. Now moving forward the brand is determined to keep its place throughout the next 10 years.

For years hip-hop and fashion have become synonymous.  Being a rapper means looking the part; from throwbacks to white tees rappers have been notorious for influencing the way hip-hop heads dress. 

Under the lead of living legend Jay-Z, Rocawear has consistently grown into the premiere representation of the urban lifestyle. Once again, Hova and Rocawear are hitting us in the head with some sick gear, and of course I got the exclusive.